The Celebrity Experience: Insider Secrets to Delivering Red Carpet Customer Service

by Donna Cutting

Overview

The Celebrity Experience combines the best practices of the business world with those of the celebrity world to create a practical and proactive guide for anyone who wants to bring their business’s internal and external customer service to the level of star treatment. Based on the unique ways celebrities are treated, the book shares techniques you can use to treat your customers to a red-carpet experience, guaranteeing repeat business and stellar word of mouth.

Product Details

ISBN-13:	9780470174012
Publisher:	Wiley
Publication date:	01/09/2008
Pages:	256
Product dimensions:	6.46(w) x 9.07(h) x 0.90(d)

About the Author

Donna Cutting speaks, consults, and writes on the topics of employee engagement and customer service. She spent almost two decades managing creative programs and leading employee morale initiatives in the healthcare field. A member of the National Speakers Association, she frequently delivers presentations to large corporate clients such as American Express Corporate Travel, GTE Federal Credit Union, the Society for Human Resource Management, and the American Hospital Association.

Table of Contents

Applause.

Preface.

Chapter One. The Chicago Pizza Principle.

Chapter Two. Red Carpet Arrivals.

Chapter Three. Give ‘Em Their Chicken Soup.

Chapter Four. The Star of Your Show.

Chapter Five. Star Power.

Chapter Six. Are You Anybody?

Chapter Seven. The Celebrity Next Door.

Chapter Eight. Branding Ovations.

Chapter Nine. The Booger Principle.

Chapter Ten. Be an A List Customer.

Chapter Eleven. That's A Wrap.

Resources.

About the Author.

Second Wind Dreams.

The Celebrity Experience Hall of Fame.

Citations.