Challenge of Effective Speaking in a Digital Age / Edition 16

by Rudolph F. Verderber

Overview

Wadsworth's best selling Public Speaking text, Verderber's CHALLENGE OF EFFECTIVE SPEAKING's skills-oriented, mainstream approach has successfully led hundreds of thousands of students through the speechmaking process. A straightforward writing style and effective use of examples is backed up by, but not obstructed by, sound classical and contemporary theory. Included in the coverage is a strong emphasis on organization, outlining, delivery, persuasion, and the use the Internet for speech preparation and delivery.

Product Details

ISBN-13:	2901285094846
Publisher:	Cengage Learning
Publication date:	01/01/2014
Series:	MindTap Course List
Edition description:	Older Edition
Pages:	400
Product dimensions:	13.20(w) x 10.30(h) x 0.70(d)

About the Author

Rudolph F. Verderber is a Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati, and the former National Speaker's Association Professor of the Year. He is also one of the all-time bestselling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories and skills to introductory level students. His Cengage texts (Communicate!, The Challenge of Effective Speaking, COMM, and SPEAK) have a reputation for being student favorites due to their accessible presentation of theory and skills.

Deanna D. Sellnow, Ph.D., is a Luminary Research Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida. Her research focuses on instructional communication as it occurs in conventional and nonconventional classrooms (and in risk and crisis contexts in particular). She also studies the persuasive power of popular culture, particularly in entertainment media (music, movies, television, advertisements). Published in regional, national and international journals, Dr. Sellnow is co-author of Communicate!, COMM, SPEAK, and The Challenge of Effective Speaking, all with Cengage. She also wrote The Rhetorical Power of Popular Culture: Considering Mediated Texts, with Sage. Dr. Sellnow is also the former editor of the Journal of Communication Pedagogy, Communication Teacher, and the Basic Communication Course Annual.

Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds a Master of Arts in speech communication, an M.B.A., and a doctorate in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of Communicate!, The Challenge of Effective Speaking in a Digital Age, COMM, and SPEAK, all with Cengage. She is also the author of Inter-Act: Interpersonal Communication, Concepts, Skills and Contexts with Oxford University Press.

Table of Contents

PART ONE: ORIENTATION. 1. Introduction to Public Speaking. 2. Preparing Your First Speech and Coping with Nervousness. 3. Listening Critically. PART TWO: PRINCIPLES. 4. Selecting a Topic and a Goal and Analyzing Audiences. 5. Researching Your Speech in the Information Age. 6. Organizing and Outlining the Body of the Speech. 7. Organizing and Outlining Introductions and Conclusions. 8. Adapting to Audiences. 9. Visual Aids. 10. Practicing Speech Wording. 11. Practicing Delivery. PART THREE: INFORMATIVE AND PERSUASIVE SPEAKING. 12. Principles of Informative Speaking. 13. Principles of Persuasive Speaking. 14. Practicing Persuasive Speaking Skills. PART FOUR: ADAPTING TO OTHER OCCASIONS AND FORMATS. 15. Speaking at Special Occasions. 16. Leading Problem Solving Groups. APPENDIX: Sample Speeches. NOTES. GLOSSARY. INDEX.

Editorial Reviews

"The Challenge of effective Speaking is a very user friendly book that highlights the most important areas for an introductory public speaking course. The examples are relevant and the feedback from my students over the years has been very positive."

"The outlining of the chapters is superb. It is easy to take notes from the chapter and see what the main points and sub points are. The Reflect on Ethics examples are real life scenarios that students (and instructors) can relate to. They are relevant, timely and can be a great impetus for classroom discussion. I feel this is an excellent introductory book for the public speaking student. The sample speeches are excellent multimedia tools for the students use as role models."

"I like the Verderber approach of combining speaker apprehension with good speech preparation. There is a good deal of merit to the suggestion that students can reduce apprehension by proper planning… Overall, I like the way the text illustrates the constituent parts of a properly organized and outlined speech."

"The text is both student-friendly and teacher-useful. It is well-written and provides sensible, up-to-date information in a pleasing manner. The support available is excellent in terms of multimedia, web, and CD."

"The Challenge of Effective Speaking is a good basic public speaking textbook that is clearly written, is easy for student to read and understand, is attractively laid out, and covers the important material as well as or better than any other speech textbook I have examined."

From the Publisher