The Communication of Leadership: The Design of Leadership Style / Edition 1

The Communication of Leadership: The Design of Leadership Style / Edition 1

by Jonathan Charteris-Black
Pub. Date:
Taylor & Francis


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The Communication of Leadership: The Design of Leadership Style / Edition 1

With the crisis of leadership in the western democracies, there has been a growth of interest in how leaders outside of the west emerge and consolidate their positions. This book analyses the communication strategies of six charismatic non-western leaders: Mahatma Gandhi, Nelson Mandela, Fidel Castro, Ayatollah Khomeini, Mohammed Mahathir and Lee Kuan Yew. The book addresses the following questions in order to arrive at a better understanding of communication and leadership:

  • How do leaders communicate?
  • Do leaders communicate more by words, or actions?
  • Do leaders have unique communication strategies?
  • Are leaders moral beings, or impostors?

The book describes how each of these leaders designed a unique style that integrated verbal and non-verbal modes of communication. It argues that leadership style is performed through the cumulative interaction of non-verbal modes – dress, body language, physical possessions, symbols and symbolic actions – with verbal strategies for communicating visions, values and legitimacy.

In order to understand how each of these leaders undertakes a dramatic ‘performance’ of leadership, Jonathan Charteris-Black uses Erving Goffman’s notion of ‘Front’. Noting the inherent similarities between the mutual dependency of actors with audiences and leaders with followers, the book suggests that leaders – like actors – use metaphors and symbols to satisfy followers’ psychological and symbolic needs and that leadership is communicated through impression management, metaphor and media choices.

A fascinating and well executed study, this book will interest students and academics working on leadership, applied linguistics, communication studies and politics.

Product Details

ISBN-13: 9780415378291
Publisher: Taylor & Francis
Publication date: 01/01/2007
Series: Routledge Studies in Linguistics Series
Edition description: New Edition
Pages: 272
Product dimensions: 6.25(w) x 9.25(h) x 0.90(d)

Table of Contents

List of illustrations     viii
Acknowledgements     ix
The magic of leadership     1
Non-verbal communication and leadership     23
Verbal communication, leadership and the media     41
Mahatma Gandhi: The soul of India     54
Nelson Mandela: Leader of the oppressed     80
Fidel Castro: The Cuban Robin Hood     111
Ayatollah Khomeini and divine leadership     135
Mahathir Muhammad: Modernizer or traditionalist?     162
Lee Kuan Yew: Surviving insecurity     187
The design of leadership style     214
Notes     222
Bibliography     239
Index     245

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