The Content Code: Six essential strategies to ignite your content, your marketing, and your business

The Content Code: Six essential strategies to ignite your content, your marketing, and your business

by Mark W. Schaefer

Paperback(New Edition)

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Product Details

ISBN-13: 9780692372333
Publisher: Mark W.\Schaefer
Publication date: 03/05/2015
Edition description: New Edition
Pages: 260
Product dimensions: 5.40(w) x 8.40(h) x 0.70(d)

About the Author

Mark W. Schaefer, the author of The Tao of Twitter (2011 with new editions in 2012 and 2014), Return On Influence (2012), Born to Blog (2013), Social Media Explained (2014), and The Content Code (2015), is a globally-recognized educator, speaker, business consultant, and author. His well-known blog {grow} (www.businessesGROW.com), is one of the most accalimed marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford and Princeton. He is a popular public speaker and has appeared in the WSJ, New York Times, Wired, Forbes, Fortune, CBS News, and many other global media outlets.

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The Content Code: Six essential strategies to ignite your content, your marketing, and your business 5 out of 5 based on 0 ratings. 1 reviews.
JJTeasdale More than 1 year ago
Mark Schaefer knocked it out of the park with this book on content marketing! Great book for anyone interested in learning more about how today's content is changing the way businesses and brands market themselves and gain exposure online. I got the audio book first and listened during commutes in the car. But I would highly recommend getting the hard copy since the checklists and directives Mark offers are too vast to mention and one simply can't take that many notes - especially not while driving. This will be a reference tool for years! Great job Mark!