Table of Contents
Why This Book? xv
1 Craving Crowdfunding? Pandering to VCs? Groveling to Your CFO?: The Magic of Traction and the Customer-Funded Revolution 1
2 Customer-Funded Models: Mirage or Mind-Set? Old or New? 39
3 Buyers and Sellers, but Not Your Goods: Matchmaker Models 70
4 Ask for the Cash: Pay-in-Advance Models 98
5 Recurring Revenue: Subscription and SaaS Models 125
6 Sell Less, Earn More: Scarcity and Flash Sales Models 153
7 Build It for One, Then Sell It to All: Service-to-Product Models 177
8 Make It Happen: Put a Customer-Funded Model to Work in Your Business 205
Acknowledgments 239
Notes 243
About the Research 267
About the Author 271
Index 273