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Table of Contents
Chapter 1 Construct A Loom 1
Data sense making
The ability to weave data into understanding
Requires a spectrum of skills. Critical thinking and scientific thinking are foremost among them.
Chapter 2 Think Critically 13
When we think critically, we apply logic and avoid cognitive biases.
Chapter 3 Think Scientifically 47
When we think scientifically, we apply the scientific method.
Chapter 4 Question The Data 67
Thinking critically and scientifically leads us to ask essential questions about data to improve the reliability of our findings.
Chapter 5 Measure Wisely 83
Metrics can be powerful, but we often measure the wrong things, measure the right things ineffectively, and use measurements in harmful ways.
Chapter 6 Develop Good Thinking Habits 103
In addition to critical thinking and scientific thinking, data sensemaking is also enriched by developing good thinking habits.
Chapter 7 Develop A Data
Sensemaking Culture 111
Effective data sensemaking is undermined by most organizational cultures. We must promote the cultural changes that are needed to embrace critical and scientific thinking with data.
Epilogue: Embrace The Opportunity 121