The Designer's Guide to Building Your Brand
It is not enough to have a great portfolio or creative ideas if you can't present yourself well when applying for a job, pitching for work from a client or trying to be accepted into a design program. With practical advice from designers at various stages in their careers, the authors bring together their own extensive experience both as educators and practitioners to provide a no-nonsense guide to creating a successful 'self brand'. Clearly written, but with a light touch, this book will serve as a useful guide to the do's and don'ts, ins and outs, of presenting yourself effectively.
1126368019
The Designer's Guide to Building Your Brand
It is not enough to have a great portfolio or creative ideas if you can't present yourself well when applying for a job, pitching for work from a client or trying to be accepted into a design program. With practical advice from designers at various stages in their careers, the authors bring together their own extensive experience both as educators and practitioners to provide a no-nonsense guide to creating a successful 'self brand'. Clearly written, but with a light touch, this book will serve as a useful guide to the do's and don'ts, ins and outs, of presenting yourself effectively.
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The Designer's Guide to Building Your Brand

The Designer's Guide to Building Your Brand

The Designer's Guide to Building Your Brand

The Designer's Guide to Building Your Brand

Overview

It is not enough to have a great portfolio or creative ideas if you can't present yourself well when applying for a job, pitching for work from a client or trying to be accepted into a design program. With practical advice from designers at various stages in their careers, the authors bring together their own extensive experience both as educators and practitioners to provide a no-nonsense guide to creating a successful 'self brand'. Clearly written, but with a light touch, this book will serve as a useful guide to the do's and don'ts, ins and outs, of presenting yourself effectively.

Product Details

ISBN-13: 9781350031203
Publisher: Bloomsbury Academic
Publication date: 09/22/2026
Pages: 160
Product dimensions: 6.30(w) x 9.05(h) x 1.00(d)

About the Author

Steven Heller is the co-chair with Lita Talarico of the MFA Design/Designer as Author + Entrepreneur program at the School of Visual Arts in NYC. Steven is the author of over 170 books on graphic design, illustration and political art and writes a daily blog on design as well as the weekly Visuals column for The New York Times book review. He has won numerous awards including the AIGA Medal for Lifetime Achievement. In addition to co-chairing the MFA design program, Lita is the co-author of five books on design and design entrepreneurism including The Designer as Entrepreneur, co-authored with Steve Heller.

Table of Contents

Introduction: Seriously, You've Got to Do Better Than That!
The Importance of a Credible Presentation
Creating a Personal BRAND (or Reputation)
Case Study: Who, Me?

1. School is More Than a Job
The Application
The Portfolio
The Interview
The Job
Ask the Experts: In each chapter FAQs will be asked of 3 experts
Do's and Dont's
Interviews

2. A Job is More than School
Applying
What to Show
Presenting the Goods
The Promise
Ask the Experts
Do's and Don'ts
Interviews

3. From Job to Career
The Brand
The Reveal
The Sell
The Goal
Ask the Experts
Do's and Don'ts
Interviews

Further Reading
Useful Links
Index

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