Accountancy Ireland
With practical frameworks and nine step-by-step planning tools, he distils the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.
Bill Duggan
Millions of business executives at all levels are puzzled by how to adapt to the digital world. This book makes the 'solution' to the puzzle quite accessible.
Bernd Schmitt
Rogers explains the changes at the heart of the digital revolution. More importantly, he shows us that change is possible and how any business, no matter its age or industry, can adapt to grow for the future.
Russell Dubner
Rogers expertly captures the moment we're in—the swiftly changing business landscape brought on by the digital revolution—and gives practical guidance for the decisions every business must make if they want to stay relevant.
Rita McGrath
Every so often, a book comes along that takes a subject that is mysterious and complex and drills down to its essential essence. Think of David Rogers's The Digital Transformation Playbook as your secret weapon for getting ahead of the extremely disruptive innovations transforming business at a breathtaking speed. You can't afford not to know this stuff!
Sree Sreenivasan
Everyone talks about digital transformation, but here's your chance to truly do it well. David Rogers provides a roadmap that every executive should read. If you're not part of the transformation of your business, it will just happen without you. Read this book and get started!
Neil Blumenthal
In this indispensable (and highly readable) guide, Rogers shares what we can learn from today's greatest digital innovators. Packed with illuminating case studies and practical tools, The Digital Transformation Playbook maps out clear strategies for thriving in the digital age. Don't start a business without it.
Bob Garfield
Seldom have the effects of digital change on legacy businesses and innovators alike been so succinctly explained. David L. Rogers uses frameworks and case histories to illustrate how and why the times they are a changin'. And more importantly, exactly how to adapt.
Library Journal
★ 03/15/2016
Rogers (executive education, Columbia Business Sch., Columbia Univ.; The Network Is Your Customer) aims to address the approach management should take in retooling a business for the Internet era by dealing with the cutthroat challenges of digitization. In an age in which customers are more technologically connected than ever before, resulting in, for example, fewer people visiting shopping malls, businesses must find a way to maintain and improve on profit margins. Companies that have gone through the digital transformation experienced more sales than those of their existing brick-and-mortar outlets. Rogers's easy-to-read book commences with the five domains of digital transformation (customers, competition, data, innovation, value); case studies and methods are provided throughout. The work concludes with a self-assessment to determine an organization's readiness for change and supplies strategies to assist in the planning process. VERDICT This well-written work presents applications and techniques that would serve well company managers and students of business.—Adesh Rampat, Port of Spain, Trinidad and Tobago
