The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World

by Robert W. Bly

Overview

In our digital world, it’s easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It’s time to transform your marketing. It’s time for The Direct Mail Revolution.

In this book legendary copywriting pioneer and marketing expert Robert W. Bly shares his groundbreaking strategies for winning customers and earning profits with direct mail. Dive in and learn how to:

• Create a comprehensive direct mail marketing strategy
• Design marketing materials that connect with your target customers
• Craft letters, brochures, and postcards that stand out
• Seamlessly integrate direct mail with your digital marketing strategy
• Avoid the most common snail mail mistakes that will get ignored

Plus, you’ll receive Bly’s very own templates, samples, and checklists to ensure your direct mail materials earn you the highest ROI possible.

Product Details

ISBN-13:	9781599186306
Publisher:	Entrepreneur Press
Publication date:	03/19/2019
Pages:	282
Sales rank:	953,918
Product dimensions:	5.90(w) x 8.90(h) x 0.70(d)

About the Author

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

Table of Contents

Contents
Acknowledgments
Introduction: The New Direct-Mail Revolution
PART I: DIRECT-MAIL PLANNING AND STRATEGY
Chapter 1: Getting Started in Direct Mail
Chapter 2: Planning: The Professional Approach
PART II: CREATING AND PRODUCING DIRECT-MAIL CAMPAIGNS
Chapter 3: Creating Irresistible Direct-Mail Offers
Chapter 4: Mailing Lists
Chapter 5: Writing Direct-Mail Copy That Sells
Chapter 6: Direct-Mail Graphic Design
Chapter 7: Direct-Mail Production
Chapter 8: Direct-Mail Testing
PART III: DIRECT-MAIL COMPONENTS AND FORMATS
Chapter 9: Sales Letters
Chapter 10: Direct-Mail Brochures
Chapter 11: Reply Elements
Chapter 12: Self-Mailers
Chapter 13: Postcards
PART IV: INTEGRATING DIRECT MAIL AND DIGITAL MARKETING
Chapter 14: Landing Pages
Chapter 15: Content Marketing
Chapter 16: Email
Chapter 17: Integrated Campaigns and Sales Funnels
Appendix I: Direct-Mail Vendors
Appendix II: Bibliography
About the Author
Index