The Economics of the Audiovisual Industry: Financing TV, Film and Web

by Mario La Torre

Overview

This book is open access under a CC BY licence. Recent reductions in public funding for audiovisual products have led to dramatic changes in the industry. The lack of interaction between the industry and capital markets has made sourcing funds for audiovisual products especially difficult. This book explains why the distance between the audiovisual and financial markets exists, and considers the perspective of both audiovisual companies and financial intermediaries. Providing a thorough overview of the audiovisual industry in three major categories (television, cinema and web), it analyses the financing behind each. The author adapts the traditional assessment methods to include exploitation rights, distribution deals and risk determinants ; he also proposes a pricing model for the audiovisual products demonstrating that prices and values in a industry of prototype goods do not depend solely on cost and revenue. The book also includes a methodology for analysing the economics of the sector, the different sales agreements between broadcasters and the distribution deals between distributors and independent producers. Finally, a description of the main financial products for private finance is provided, as well as an explanation of how public funds can act as leverage to catalyze private resources through the use of guarantee funds. In The Economics of the Audiovisual Industry the author suggests that rather than relying on subsidized public support, the audiovisual industry should foster private-public partnerships and market dynamics to promote an alternative funding model based on a profitable and long-lasting connection between the audiovisual and financial markets. The valuation model, both for products and firms, proposed in this book are at the basis of this new approach.

Product Details

ISBN-13:	9781137378460
Publisher:	Palgrave Macmillan UK
Publication date:	12/23/2014
Edition description:	2014
Pages:	191
Product dimensions:	5.70(w) x 8.50(h) x 0.80(d)

About the Author

Mario La Torre is Professor of Banking and Finance at the University of Rome 'La Sapienza', Italy. He has been Director of the MA course in 'Film Art Management' at the University of Rome 'La Sapienza' and has held various positions in the audiovisual industry: he has been member of the Audiovisual Working Party at the European Commission, member of the Board of Directors of Cinecittà Holding and Councellor of the Italian Minister of Culture. He has been lawmaker of the Italian Tax Credit Law for the audiovisual industry.

He is a member of the Board of Directors of Cinecittà Holding and Councellor of the Minister of Culture, and has played several other institutional roles in the industry. Mario La Torre is also member of the Taskforce on Social Impact Investments established by the G7 countries and member of the Board of the Italian National Body for Microcredit.

Table of Contents

This book is open access under a CC BY licence. 1. Introduction 2. Create Connection Between Audiovisual And Finance 2.1. Introduction 2.2. The Distance Between Audiovisual And Finance: The Concerns Of Audiovisual Firms 2.3. The Distance Between Audiovisual And Finance: The Concerns Of Financial Intermediaries 2.4. The Determinants For A Financial Development Of The Audiovisual Industry 3. Defining The Audiovisual Industry 3.1. Introduction 3.2. The Perimeter Of The Audiovisual Industry 3.3. The Audiovisual Products 4. Costs And Revenues Of Audiovisual Products 4.1. Introduction 4.2. Typologies Of Costs And Sources Of Revenues 4.3. Costs And Revenues Of TV Products 4.4. Costs And Revenues Of Cinema Products 4.5. Costs And Revenues Of Audiovisual Web Products 5. Price And Value Of Audiovisual Products 5.1. Introduction 5.2. A Theoretical Framework For Pricing 5.3. The Economics Of Pricing 5.4. Demand And Pricing 5.5. Competition And Pricing 5.6. Structure And Level Of Price 5.7. Pricing Models 6. The Value Of Audiovisual Firms 6.1. Introduction 6.2. Evaluating A Firm: Which Methodology For The Audiovisual Industry? 6.3. Evaluating A Library Of Audiovisual Products 7. The Financial Model Of The Audiovisual Industry 7.1. Introduction 7.2. Broadcasters Negotiating TV Copyrights In The Domestic Market 7.3. Broadcasters Negotiating TV Copyrights In The International Market 7.4. The Economic Reasons For Using Intermediaries In International Television Markets 7.5. The Financial Model Inside The Film Market 7.6. The Financial Model Of The Audiovisual Web Market 8. Financing The Audiovisual Industry 8.1. Introduction 8.2. Access To Finance For The Audiovisual Industry 8.3. Financial Risks In Financing The Audiovisual Industry 8.4. How To Finance The Audiovisual Industry: Products And Markets 9. The Road Ahead: A Financial Platform For The Audiovisual Industry References