The Entrepreneur's Guide to Running a Business: Strategy and Leadership
The final entry in this all-you-need-to-know series summarizes the best points in the previous 12 books, updates many of them, and integrates must-have knowledge into a unified, indispensable whole.

Entrepreneurs need authors who will speak to them as equals, sharing the secrets they found as they built their own businesses. Crafted in that spirit, Praeger's Entrepreneur's Guide series provides practical, accessible, and authoritative advice on the major considerations in establishing and growing a new venture. Each book includes wisdom, tales from the trenches, worksheets, templates, sample documents, and resource lists to help entrepreneurs leverage their time and money. The Entrepreneur's Guide to Running a Business distills and shares the important points from each of the series' previous books, making the road to success smoother and more certain.

This culmination of the professional development series takes the reader through all the important steps of starting and running an enterprise. It includes such essentials as writing the business plan, hiring the team, raising capital, managing technology, doing market research, and, of course, marketing the product. Once the business is up and running, the book can be consulted for advice on managing growth and inspiring and retaining employees, as well as for knowledge about handling crises and flourishing even during a recession.

1116890691
The Entrepreneur's Guide to Running a Business: Strategy and Leadership
The final entry in this all-you-need-to-know series summarizes the best points in the previous 12 books, updates many of them, and integrates must-have knowledge into a unified, indispensable whole.

Entrepreneurs need authors who will speak to them as equals, sharing the secrets they found as they built their own businesses. Crafted in that spirit, Praeger's Entrepreneur's Guide series provides practical, accessible, and authoritative advice on the major considerations in establishing and growing a new venture. Each book includes wisdom, tales from the trenches, worksheets, templates, sample documents, and resource lists to help entrepreneurs leverage their time and money. The Entrepreneur's Guide to Running a Business distills and shares the important points from each of the series' previous books, making the road to success smoother and more certain.

This culmination of the professional development series takes the reader through all the important steps of starting and running an enterprise. It includes such essentials as writing the business plan, hiring the team, raising capital, managing technology, doing market research, and, of course, marketing the product. Once the business is up and running, the book can be consulted for advice on managing growth and inspiring and retaining employees, as well as for knowledge about handling crises and flourishing even during a recession.

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The Entrepreneur's Guide to Running a Business: Strategy and Leadership

The Entrepreneur's Guide to Running a Business: Strategy and Leadership

by CJ Rhoads
The Entrepreneur's Guide to Running a Business: Strategy and Leadership

The Entrepreneur's Guide to Running a Business: Strategy and Leadership

by CJ Rhoads

Hardcover

$55.00 
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Overview

The final entry in this all-you-need-to-know series summarizes the best points in the previous 12 books, updates many of them, and integrates must-have knowledge into a unified, indispensable whole.

Entrepreneurs need authors who will speak to them as equals, sharing the secrets they found as they built their own businesses. Crafted in that spirit, Praeger's Entrepreneur's Guide series provides practical, accessible, and authoritative advice on the major considerations in establishing and growing a new venture. Each book includes wisdom, tales from the trenches, worksheets, templates, sample documents, and resource lists to help entrepreneurs leverage their time and money. The Entrepreneur's Guide to Running a Business distills and shares the important points from each of the series' previous books, making the road to success smoother and more certain.

This culmination of the professional development series takes the reader through all the important steps of starting and running an enterprise. It includes such essentials as writing the business plan, hiring the team, raising capital, managing technology, doing market research, and, of course, marketing the product. Once the business is up and running, the book can be consulted for advice on managing growth and inspiring and retaining employees, as well as for knowledge about handling crises and flourishing even during a recession.


Product Details

ISBN-13: 9781440829888
Publisher: Bloomsbury Academic
Publication date: 05/28/2014
Series: The Entrepreneur's Guide
Pages: 336
Product dimensions: 6.30(w) x 9.40(h) x 1.20(d)

About the Author

CJ Rhoads, DEd, is founder and CEO of HPL Consortium, Inc., a business that develops technology tools to help people connect with health, prosperity, and leadership.

Table of Contents

Illustrations vii

Acknowledgments xi

Introduction xv

1 Strategy: Flourishing in Business during a Recession 1

2 The Many Faces of Leadership 23

3 Business Models and Writing Plans 49

4 Teamwork and Finding Resources 63

5 Keeping Up with Information Technology 87

6 Market Research and Marketing 115

7 Branding and Advertising 135

8 Pricing and Proposing 157

9 Selling 175

10 Financials: A Picture of the Business 187

11 Sources of Capital 221

12 Funding Decisions and Giving Back 241

Appendix A About the Authors in the Series 251

Appendix B Leadership Research 257

Appendix C Entrepreneurial Death Traps 269

Appendix D Website Resources 281

Appendix E Goal Seek and Break-Even Analysis 287

Notes 289

References 297

Index 301

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