The Executive Guide to Strategic Planning

by Patrick J. Below, George L. Morrisey, Betty L. Acomb

Overview

Offers a comprehensive approach to strategic planning: how to formulate strategic plans that will develop the company's strengths, be responsive to changing business conditions, and chart a productive and profitable company future. Provides numerous charts, worksheets, and other resources.

Product Details

ISBN-13:	9781555420321
Publisher:	Wiley
Publication date:	01/16/1991
Series:	Jossey-Bass Management Series
Edition description:	1st ed
Pages:	168
Product dimensions:	6.14(w) x 9.33(h) x 0.75(d)

About the Author

Patrick J. Below is the author of The Executive Guide to Strategic Planning, published by Wiley. George L. Morrisey is the author of The Executive Guide to Strategic Planning, published by Wiley.

Table of Contents

Tables and FiguresPrefaceThe Author
1. What is Strategic Planning
2. Gaining Organizational Commitment to Strategic Planning
3. Defining the Organization's Mission
4. Producing a Strategic Analysis
5. Formulating Strategy: Determining the Organization'sDirection
6. Selecting and Validating Long-Term Objectives
7. Translating Ideas into Action Through Integrated Programs
8. Compiling and Presenting Financial Projections
9. Developing and Implementing Your Strategic Plan