The Future Is Trust

The Future Is Trust

The Future Is Trust

The Future Is Trust


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"Trust is a choice. It's not the easy path, but it's the one that matters. Lisa and Rick share a generous and powerful manifesto that can help us get there."

-Seth Godin, founder, altMBA

Work isn't transactional; it's relational. And relationships all come down to trust.

As we find ourselves at the precipice of global change looking to the future, never before has trust been so important in moving our world forward and creating the conditions for meaningful and sustainable change to happen.

When trust is strong, anything is possible. However, ignore building trust and, when you need it most, you'll have the least amount of it.

Trust is not a switch you can turn on at a moment's notice, but it is an asset you can invest in over time and you can never have too much of it. While it takes effort and practice, everyone can develop the practical leadership skills, habits, and mindset needed to earn, strengthen, extend, and even restore trust.

Drawing from their experience and best practices working with thousands of leaders across six continents as organizational design consultants, leadership coaches, and facilitators, Rick Kitagawa and Lisa Lambert have reimagined what a leadership book can be with The Future Is Trust: Embracing the Era of Trust-Centered Leadership. The co-authors share their practical, inclusive, and actionable framework to help you build trust with yourself, with others, and at scale so that you can create and co-create the conditions for enduring change, bend culture, and shape the future of organizations and communities.

The Future Is Trust is not just an approachable book you'll be keen to get through so you can live your learnings: it's a book you'll want to let get through to you so you can become the Trust-Centered leader we need to architect a brighter tomorrow.

By the end of The Future Is Trust, you will have a rich understanding of why trust is the defining issue of our time, the many ways trust shapes our personal and professional lives, and a practical and personalizable approach you can leverage to build-and even restore-the most valuable leadership asset.

Product Details

ISBN-13: 9781777639907
Publisher: Moose & Monster Press
Publication date: 06/15/2021
Pages: 136
Product dimensions: 8.50(w) x 8.50(h) x 0.35(d)

About the Author

Rick Kitagawa (he/him) is a consultant, executive coach, and facilitator that has worked with executives, founders, creatives, and leaders from around the globe and Fortune 50 companies. Past clients include leaders at Apple, Google, Starbucks, Warby Parker, Citigroup, and Gap, Inc. As a top-rated university lecturer, he has helped thousands of creatives turn their passions into thriving careers in hyper-competitive industries.

Rick also spends his time as a Head Coach for the altMBA and Akimbo workshops, creating spaces of belonging for youth at Codebreakers, producing the Inner Monster Podcast, co-hosting the In Trust podcast, and writing daily newsletters about leadership, organizational design and culture, creativity, and current events.

Rick is an award-winning visual artist and writer and is one of the best Skee-Ball rollers in the world (seriously). He also really, really likes monsters and is based in Pasadena, CA, USA on the ancestral land of the Kizh/Gabrieleño people.

Learn more about Rick and sign up for his newsletter at

Lisa Lambert (she/her) is a consultant, executive coach, and award-winning facilitator with a passion for innovation. She's worked with executives, organizations, multidisciplinary teams, and leaders who are tackling complex problems and driving transformational endeavors on all seven continents. Lisa enjoys transforming chaos into order (with plenty of room for improv) and has shaped strategy, communications, and organizational design for world-leading projects that have raised over $500 million in public and private investment.

Lisa also serves as a Head Coach for the altMBA and Akimbo workshops, co-hosts the In Trust podcast, mentors young entrepreneurs through YELL Canada, and writes a daily newsletter about leadership, innovation, collaboration, and culture.

Lisa lives in North Vancouver, BC, Canada, the unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations. You can often find Lisa running the North Shore trails with her two dogs, discovering a new winding road on two wheels, or dreaming about her next scuba diving adventure.

Learn more about Lisa and sign up for her newsletter at

Table of Contents


Choosing to adapt to a new era.

Trust, defined.

Act I - Why Trust?

Trust is the defining issue of our time.

Without trust, we go nowhere.

A lack of trust is expensive.

Leaders tend to overestimate trust.

Low trust is dysfunctional.

A lack of trust is the root of every single one of your problems.

But low trust can also be strategic.

Breach trust at your own risk.

Restoring trust is delicate work and not always possible.

High trust is liberating.

Trust is transformative.

Trust is everything.

And trust changes everything.

Work isn't transactional, it's relational.

Technical skills are needed, but not sufficient.

You can develop Trust-Centered Leadership skills.

Trust is mission-critical to organizations and communities.

Trust is the highest value leadership asset.

Act II - What Is Trust?

Trust is a noun and a verb.

Trust is not a light switch.

Trust is a plant.

Trust can be earned, extended, strengthened, and yes, even restored.

We're wired for trust.

You can measure the benefits of trust.

Trust gets results.

Trust creates a competitive advantage.

Trust is the basis of true belonging.

Trust is power.

Trust is the foundation for resilient leaders and organizations.

Trust makes society resilient in times of uncertainty and adversity.

Trust is the key to teamwork and winning collaboration.

Trust begets trust.

If you want to be trusted, you have to be trustworthy.

Act III - How to Build Trust

Trust has five facets.

The First Facet of Trust: Clarity

The Second Facet of Trust: Credibility

The Third Facet of Trust: Consistency

The Fourth Facet of Trust: Caring

The Fifth Facet of Trust: Connection

Being trustworthy is a weakest link issue.

Our trustworthiness is contextual.

The best way to build trust is in 3D.

The First Dimension of Trust: Self-trust is the bedrock.

The Second Dimension of Trust: Thrive by building trust with another.

The Third Dimension of Trust: Navigate complexity by building trust at scale.

Trust can enable action, but action ultimately creates trust.

It's important to reassess trust so we can trust wisely.

You can never build too much trust.


We're trusting you.



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