The Future of e-Markets: Multidimensional Market Mechanisms

by Martin Bichler

Overview

Multidimensional auction mechanisms is the new pricing model for e-business. By 2002 Business-to-business Internet auctions are estimated to reach $52.6 billion, while dynamically priced transactions will be 27% of the value of business-to-business electronic transactions. Combining economics with computer science this book is designed to empower business people to apply this new technology for the design, implementation and upgrade of electronic markets. For professionals, consultants, dotcomers and technology managers, as well as researchers in economics, information systems, operations management, computer science and observers of the e-Commerce phenomenon.

Product Details

ISBN-13:	9780521003834
Publisher:	Cambridge University Press
Publication date:	06/14/2001
Edition description:	New Edition
Pages:	264
Product dimensions:	6.02(w) x 8.98(h) x 0.79(d)

Table of Contents

1. Electronic commerce and electronic marketplaces; 2. Internet marketplaces - a technical perspective; 3. The difficulty of setting prices; 4. Methods for the analysis and design of electronic markets; 5. Automated negotiations - a survey of state-of-the-art practices; 6. Experimental analysis of multi-attribute auctions; 7. Economic models of multi-attribute auctions; 8. Conclusions and perspectives; Appendix: utility theory and decision analysis; Techniques; Basic ideas of utility theory; Multi-objective decision analysis; References; Index.

Editorial Reviews

'For researchers interested in the analysis and the design of electronic markets and automated negotiation mechanisms, and especially for readers with a strong background in economics, this book not only provides a starting point for doing research in this field, but it also contains a thorough review of existing limits of research and points out various directions for further research.' Weltwirtschaftliches Archiv

From the Publisher