Table of Contents
Contributors xi
1 The Cultural Dynamics of Globalization: Problematizing Hybridity Rani Rubdy Lubna Alsagoff 1
Introduction 1
Globalization and Culture: Three Paradigms 4
The Local in the Global, the Global in the Local 5
The Production of Locality and Hybridized Cultural Identities 7
Theorizing Hybridity 8
Concluding Remarks 10
Part 1 Interrogating the Canon
2 When Scapes Collide: Reterritorializing English in East Africa Christina Higgins 17
Scapes and Linguistic Flows 17
English as Separate 20
Looking Underneath Language 22
Hip Hop Intersects with Politics in Kenya 25
Hip Hop Intersects with Politics in Tanzania 27
Hip Hop Intersects with HIV/AIDS Education in Tanzania 29
Conclusion 40
3 Hybridity in the Linguistic Landscape: Democratizing English in India Rani Rubdy 43
Introduction 43
Conceptual Framework 44
Methodology and Research Context 46
Constructing Locality in the Linguistic Landscape 48
Conclusion 63
4 (Un)Emancipatory Hybridity: Selling English in an Unequal World Beatriz P. Lorente T. Ruanni F. Tupas 66
Introduction 66
Hybridity at a Glance 68
The Linguistics of the Hybrid 69
The Purpose of the Chapter 71
The Philippines as an EFL Destination 73
The Website and Its Hybrid Discursive Marketing Strategies 74
Conclusion: Hybridity and Global Capitalism 78
5 Unremarkable Hybridities and Metrolingual Practices Emi Otsuji Alastair Pennycook 83
Hybridity as Unmarked 83
From Multilingualism to Metrolingualism 85
Hybridity and Metrolingualism 91
Conclusion: Unmarked Metrolingualism 97
6 Countering the Dual: Transglossia, Dynamic Bilingualism and Translanguaging in Education Ofelia García 100
From Bilingual to Dual: The US Case 101
The Promise of 'Dual Language' Unfulfilled 105
Transgressing the Duality of Diglossia and Additive/Subtractive Bilingualism: The Power of Transglossia and Dynamic Bilingualism 106
Countering the Duality of L1/L2 Pedagogies: Translanguaging as Pedagogy 112
Conclusion 115
Part 2 Hybridized Discourses of Identity in the Media
7 Reading Gender in Indian Newspapers: Global, Local or Liminal? Rakesh M. Bhatt 121
Introduction 121
Theoretical Background 122
Data and Research Context 123
Data Analysis 124
Conclusion 131
8 Linguistic and Cultural Hybridity in French Web Advertising Elizabeth Martin 133
Introduction 133
Theoretical Approaches to Hybridity 134
Methodology 138
Results and Discussion 140
Conclusion 149
9 What's Punjabi Doing in an English Film? Bollywood's New Transnational Tribes Anjali Gera Roy 153
Contemporary Indian Film Industry: Local and Global 153
Crossover Punjabiyat: A Look at Three Crossover Films and the Hybrid Use of Language 154
The Punjabi Unsayable 157
Singing and Dancing the Unsayable 159
Haptic Visuality Conveying Punjabiyat 161
Fetish Objects: Embodying Cultural Memories 164
Conclusion 165
10 Hybridizing Medialect and Entertaining TV: Changing Korean Reality Jamie Shinhee Lee 170
Changing Linguistic Reality on Korean TV 170
Globalization, English and TV Celebrities 173
Discussion 174
Conclusion 186
Part 3 Multilingual Diaspora and the Internet
11 The Language of Malaysian and Indonesian Users of Social Networks: Practice vs System Mario Saraceni 191
Setting the Theoretical Scene 191
Textual Data 195
Interview Data 199
Conclusions 202
12 Constructing Local and Global in the E-Borderland Tope Omoniyi 205
Introduction 205
Defining the E-Borderland 207
Conceptualizing Local and Global in E-Borderlands 209
Hybridity 211
E-Borderlands and the English Language 212
The Data 213
Constructing the Local 214
Constructing the Global 221
Conclusion 222
13 Facebook, Linguistic Identity and Hybridity in Singapore Vincent B.Y. Ooi Peter K.W. Tan 225
Introduction and Theoretical Overview 225
Networked Sociality and (Linguistic) Hybridity 227
Singapore(an) English 228
The Identity Contextualization Processes ? Concentric Circles Model 230
Data Examples 234
Conclusion 242
Part 4 Performing Hybrid Cultural Identities
14 Contested and Celebrated Glocal Hybrid Identities of Mixed-Ethnic Girls in Japan Laurel D. Kamada 247
Global-Local Interface: Linguistic Capital and Hybrid Identities 248
The Participants and Methodology 249
Hybrid Identity: Unmelted Pot of 'Floating Chunks' 251
Glocal Language Choice and Identity 254
Contesting Being 'The English-Knowing Bilinguals' 258
Intercultural Capital and Cultural Mixing 259
Conclusion and Discussion 262
15 Singlish and Hybridity: The Dialogic of Outer-Circle Teacher Identities Lubna Alsagoff 265
Introduction 265
Globalization, Hybridity and Identity 266
Examining Teacher Identity 268
Hybridity and Teacher Identity 275
Concluding Remarks 278
16 Enacting Hybridity in the Philippine Diaspora Corazon D. Villareal 282
Introduction 282
The Philippine Diaspora: An Overview 282
Hybridity Studies: The Critical Edge 283
A Question of Method 284
Manila to Kathmandu: Contemplating Hybridity 286
Interactive Hybridity 292
Suspended Hybridity? 294
Conclusion: Enacting Hybridity in Linguistic Studies 295
17 Reframing the Global-Local Dialectic and Hybridized Textual Practices Rani Rubdy Lubna Alsagoff 300
Introduction 300
The Deterritorialization of Global Cultural Practices and Discourses 301
Hybridity as 'Boundary-Subverting', as 'Third Space' 302
Languages and Cultures as Discrete Forms or Continua? 304
Hybridity Co-opted by Capitalistic Interests or Turned to Local Advantage? 306
Performing Hybrid Cultural Identity 307
Hybridity's Capacity to Counter Social Inequality 310
Concluding Remarks 312
Author Index 315
Subject Index 321
