The Global-Local Interface and Hybridity: Exploring Language and Identity

The Global-Local Interface and Hybridity: Exploring Language and Identity

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Product Details

ISBN-13: 9781783090846
Publisher: Multilingual Matters Ltd.
Publication date: 12/02/2013
Pages: 344
Product dimensions: 5.92(w) x 8.33(h) x 0.72(d)

About the Author

Rani Rubdy is an Associate Professor of English Language and Literature at Nanyang Technological University, Singapore. She has published widely on World Englishes, including Language as Commodity: Global Structures, Local Marketplaces (2008, edited with Peter Tan) and English in the World: Global Rules, Global Roles (2006, edited with Mario Saraceni).

Lubna Alsagoff is an Associate Professor of English Language and Literature at Nanyang Technological University, Singapore. She has published widely on Singapore English and language and identity, including Principles and Practices for Teaching English as an International Language (2012, edited with Sandra Lee McKay, Guangwei Hu and Willy Renandya). Both authors are co-editors with Lawrence Jun Zhang of the volume Asian Englishes: Changing Perspectives in a Globalised World (2011).

Table of Contents

Contributors xi

1 The Cultural Dynamics of Globalization: Problematizing Hybridity Rani Rubdy Lubna Alsagoff 1

Introduction 1

Globalization and Culture: Three Paradigms 4

The Local in the Global, the Global in the Local 5

The Production of Locality and Hybridized Cultural Identities 7

Theorizing Hybridity 8

Concluding Remarks 10

Part 1 Interrogating the Canon

2 When Scapes Collide: Reterritorializing English in East Africa Christina Higgins 17

Scapes and Linguistic Flows 17

English as Separate 20

Looking Underneath Language 22

Hip Hop Intersects with Politics in Kenya 25

Hip Hop Intersects with Politics in Tanzania 27

Hip Hop Intersects with HIV/AIDS Education in Tanzania 29

Conclusion 40

3 Hybridity in the Linguistic Landscape: Democratizing English in India Rani Rubdy 43

Introduction 43

Conceptual Framework 44

Methodology and Research Context 46

Constructing Locality in the Linguistic Landscape 48

Conclusion 63

4 (Un)Emancipatory Hybridity: Selling English in an Unequal World Beatriz P. Lorente T. Ruanni F. Tupas 66

Introduction 66

Hybridity at a Glance 68

The Linguistics of the Hybrid 69

The Purpose of the Chapter 71

The Philippines as an EFL Destination 73

The Website and Its Hybrid Discursive Marketing Strategies 74

Conclusion: Hybridity and Global Capitalism 78

5 Unremarkable Hybridities and Metrolingual Practices Emi Otsuji Alastair Pennycook 83

Hybridity as Unmarked 83

From Multilingualism to Metrolingualism 85

Hybridity and Metrolingualism 91

Conclusion: Unmarked Metrolingualism 97

6 Countering the Dual: Transglossia, Dynamic Bilingualism and Translanguaging in Education Ofelia García 100

From Bilingual to Dual: The US Case 101

The Promise of 'Dual Language' Unfulfilled 105

Transgressing the Duality of Diglossia and Additive/Subtractive Bilingualism: The Power of Transglossia and Dynamic Bilingualism 106

Countering the Duality of L1/L2 Pedagogies: Translanguaging as Pedagogy 112

Conclusion 115

Part 2 Hybridized Discourses of Identity in the Media

7 Reading Gender in Indian Newspapers: Global, Local or Liminal? Rakesh M. Bhatt 121

Introduction 121

Theoretical Background 122

Data and Research Context 123

Data Analysis 124

Conclusion 131

8 Linguistic and Cultural Hybridity in French Web Advertising Elizabeth Martin 133

Introduction 133

Theoretical Approaches to Hybridity 134

Methodology 138

Results and Discussion 140

Conclusion 149

9 What's Punjabi Doing in an English Film? Bollywood's New Transnational Tribes Anjali Gera Roy 153

Contemporary Indian Film Industry: Local and Global 153

Crossover Punjabiyat: A Look at Three Crossover Films and the Hybrid Use of Language 154

The Punjabi Unsayable 157

Singing and Dancing the Unsayable 159

Haptic Visuality Conveying Punjabiyat 161

Fetish Objects: Embodying Cultural Memories 164

Conclusion 165

10 Hybridizing Medialect and Entertaining TV: Changing Korean Reality Jamie Shinhee Lee 170

Changing Linguistic Reality on Korean TV 170

Globalization, English and TV Celebrities 173

Discussion 174

Conclusion 186

Part 3 Multilingual Diaspora and the Internet

11 The Language of Malaysian and Indonesian Users of Social Networks: Practice vs System Mario Saraceni 191

Setting the Theoretical Scene 191

Textual Data 195

Interview Data 199

Conclusions 202

12 Constructing Local and Global in the E-Borderland Tope Omoniyi 205

Introduction 205

Defining the E-Borderland 207

Conceptualizing Local and Global in E-Borderlands 209

Hybridity 211

E-Borderlands and the English Language 212

The Data 213

Constructing the Local 214

Constructing the Global 221

Conclusion 222

13 Facebook, Linguistic Identity and Hybridity in Singapore Vincent B.Y. Ooi Peter K.W. Tan 225

Introduction and Theoretical Overview 225

Networked Sociality and (Linguistic) Hybridity 227

Singapore(an) English 228

The Identity Contextualization Processes ? Concentric Circles Model 230

Data Examples 234

Conclusion 242

Part 4 Performing Hybrid Cultural Identities

14 Contested and Celebrated Glocal Hybrid Identities of Mixed-Ethnic Girls in Japan Laurel D. Kamada 247

Global-Local Interface: Linguistic Capital and Hybrid Identities 248

The Participants and Methodology 249

Hybrid Identity: Unmelted Pot of 'Floating Chunks' 251

Glocal Language Choice and Identity 254

Contesting Being 'The English-Knowing Bilinguals' 258

Intercultural Capital and Cultural Mixing 259

Conclusion and Discussion 262

15 Singlish and Hybridity: The Dialogic of Outer-Circle Teacher Identities Lubna Alsagoff 265

Introduction 265

Globalization, Hybridity and Identity 266

Examining Teacher Identity 268

Hybridity and Teacher Identity 275

Concluding Remarks 278

16 Enacting Hybridity in the Philippine Diaspora Corazon D. Villareal 282

Introduction 282

The Philippine Diaspora: An Overview 282

Hybridity Studies: The Critical Edge 283

A Question of Method 284

Manila to Kathmandu: Contemplating Hybridity 286

Interactive Hybridity 292

Suspended Hybridity? 294

Conclusion: Enacting Hybridity in Linguistic Studies 295

17 Reframing the Global-Local Dialectic and Hybridized Textual Practices Rani Rubdy Lubna Alsagoff 300

Introduction 300

The Deterritorialization of Global Cultural Practices and Discourses 301

Hybridity as 'Boundary-Subverting', as 'Third Space' 302

Languages and Cultures as Discrete Forms or Continua? 304

Hybridity Co-opted by Capitalistic Interests or Turned to Local Advantage? 306

Performing Hybrid Cultural Identity 307

Hybridity's Capacity to Counter Social Inequality 310

Concluding Remarks 312

Author Index 315

Subject Index 321

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