The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter / Edition 1

by Larry Chambers

Overview

Giving readers easy-to-follow steps for showcasing their talents, The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in the target market's trade magazines, newspapers, and journals. The author features effective writing and presentation tips with how-to-write methods for non-writers. The techniques are designed to help readers stand out above the crowd. The book outlines successful marketing plans and prospecting strategies showing readers how to build image and credibility, shorten the sales process, and create an endless stream of pre-endorsed sales prospects.

Product Details

ISBN-13:	9780910944120
Publisher:	Taylor & Francis
Publication date:	06/17/1999
Pages:	348
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Larry Chambers is the financial service industry’s #1 writing and media coach. His unique approach involves coaching members of the industry to write and place their own material. His clients have been published by major publishing houses—including Irwin, McGraw-Hill, Random House, Times Mirror, Dow Jones, and John Wiley and Sons—as well as featured in major national trade magazines. Chambers is a former long-time member of the same audience he addresses. After attending the University of Utah, where he received bachelor’s and master’s degrees and was elected to the Phi Kappa Phi honor society, he joined E.F. Hutton. At E.F. Hutton, he gained experience in managed money consulting for over 500 private and institutional accounts, including pension and profit sharing plans, foundations, state retirement funds, and university endowments. He achieved an outstanding track record and was named one of the top 20 brokers out of more than 5,000, and received numerous awards and acknowledgments. Now a full-time writer, Chambers has authored, contributed to, and ghostwritten over six hundred investment articles, and is on the advisory board for the Journal o f Investing, an Institutional Investor publication. Larry Chambers PO Box 1810 Ojai, CA 93024 phone: [phone] [e-mail]

Table of Contents

Building Your Publicity Program. Writing a Publishable Article. Writing an Investment Book. The Circle of Publicity Affairs. Conclusion. Appendix I - Marketing Studies. Appendix II - Media Study: Pros and Cons. Appendix III - Sample Client Letters. Glossary. Suggested Resources. Index.

Editorial Reviews

Lays out step-by-step methods for working with the media and becoming recognized as an expert in the field of finance, with sections on building a publicity program, writing a publishable article, writing an investment book, and the circle of publicity activities. Focus is on nuts-and-bolts advice for finding the right trade publication, creating newsletters and web sites, promoting a book, and working trade conferences. Includes sample client letters and a glossary. Chambers has authored and contributed to some 600 investment articles, and is on the advisory board for the . Annotation c. Book News, Inc., Portland, OR (booknews.com)

Booknews