The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

by Robert H. Lustig

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Product Details

ISBN-13: 9781101982945
Publisher: Penguin Publishing Group
Publication date: 09/18/2018
Pages: 352
Sales rank: 38,472
Product dimensions: 5.30(w) x 8.00(h) x 0.90(d)

About the Author

Robert H. Lustig, M.D., MSL,is professor of pediatrics in the Division of Endocrinology and a member of the Institute for Health Policy Studies at University of California, San Francisco. He has authored 120 peer-reviewed articles and 70 reviews. He has mentored 30 pediatric endocrine fellows and trained numerous other allied health professionals. He is the former chairman of the Obesity Task Force of the Pediatric Endocrine Society, a member of the Obesity Task Force of the Endocrine Society, and a member of the Pediatric Obesity Devices Committee of the U.S. Food and Drug Administration. He is also the president of the nonprofit Institute for Responsible Nutrition, dedicated to reversing childhood obesity and Type 2 Diabetes. He consults for several childhood obesity advocacy groups and government agencies.

Read an Excerpt

Once upon a time we were happy. Then the snake showed up. And we've been miserable ever since. Hieronymus Bosch's painting Garden of Earthly Delights (circa 1500) is a triptych housed in the Prado in Madrid. It is an allegorical warning of what happens when we squander our birthright of happiness divined from God in one garden and move on to the pleasures of the flesh in the next garden, with the inevitable result of eternal damnation. Figures. Our most lauded goal in life-to be happy-is seemingly an illusion, out of reach for us common folk. Except the rich aren't any happier. Happiness seems to be a mirage, something to chase after, to keep us turning over rocks, kissing frogs, and trying to fit keys into the magic lock.
(Continues…)



Excerpted from "The Hacking of the American Mind"
by .
Copyright © 2018 Robert H. Lustig.
Excerpted by permission of Penguin Publishing Group.
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Table of Contents

Introduction 1

Part I A Few Fries Short of a Happy Meal

1 The Garden of Earthly Delights 17

2 Looking for Love in All the Wrong Places 26

Part II Reward-The Agony of Ecstasy

3 Desire and Dopamine, Pleasure and Opioids 45

4 Killing Jiminy: Stress, Fear, and Cortisol 60

5 The Descent into Hades 69

6 The Purification of Addiction 84

Part III Contentment-The Bluebird of Happiness

7 Contentment and Serotonin 97

8 Picking the Lock to Nirvana 109

9 What You Eat in Private You Wear in Public 122

10 Self-Inflicted Misery: The Dopamine-Cortisol-Serotonin Connection 137

Part IV Slaves to the Machine: How Did We Get Hacked?

11 Life, Liberty, and the Pursuit of Happiness? 151

12 Gross National Unhappiness 165

13 Extreme Makeover-Washington Edition 175

14 Are You "Lovin' It"? Or "Liking It"? 186

15 The Death Spiral 204

Part V Out of Our Minds-In Search of the Four Cs

16 Connect (Religion, Social Support, Conversation) 221

17 Contribute (Self-Worth, Altruism, Volunteerism, Philanthropy) 236

18 Cope (Sleep, Mindfulness, Exercise) 250

19 Cook (for Yourself, Your Friends, Your Family) 267

Epilogue 282

Acknowledgments 287

Glossary 293

Notes 299

Index 333

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The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains 5 out of 5 based on 0 ratings. 2 reviews.
Vietnam1968 3 months ago
Lustig Provides Answers to Addiction to Foods Lustig’s continues to expose Corporate America and how their profits lead to poor healthcare outcomes. The US subsidizes the foods which cause us the most harm and namely sugar and High Fructose Corn Syrup (HFCS) which is found in most processed foods and many soft drinks and sport drinks. He says fructose or HFCS can age a person 7 times more than plain white sugar. Sugar is addictive as any recreational drug as it drives the dopamine reward system. And sugar sweetness with rats surpassed cocaine to drive the dopamine reward system. And cocaine is 2nd in addiction only to methamphetamine, which is the most addictive substance one can get involved with. He said with Type I Diabetes there is no dementia, but with type Type II Diabetes there is dementia, and its because of the insulin which Type II Diabetics have, but Type I Diabetes do not have. Insulin is a growth hormone and can cause blood vessel changes and a host of other ill health affects. When you have Type II Diabetes your body produces excessive insulin but its not effective in moving glucose into cells, but the excess insulin causes damages to the body cells. He also claims healthcare today has not extented the time of living only the time of dying. In his chapter Connect he talks about the social network mainly refering to Facebook. He said we must maintain interpersonal relationships but Facebook is not an eye to eye conversation but some anonymous person filled with emojis’s. He says the internet connection drives dopamine and its easy to get addicted and suggests personality traits earlier in life may that suggest the addiction transfer to Facebook. He says Facebook is an outlet for depression and being social on Facebook means you will be less social everywhere else. It can impact moods as one compares themselves to others. Facebook encourages coonection as a means of escaping loneliness or anxiety. And finally he mentions that fact a persons weight does not tell the full story on ones health. It depends on the makeup of weight as it is muscle, fat, and where is the fat located, in the hips and buttocks, or around the abdomen, which he calls visceral fat, which leads to chronic diseases especially Type II diabetes. As a pharmacist with over 4 decades in the business, I have witnessed the rise of the use of anti-depressants for all ages and Lustig showed me why. Our cheap processed foods loaded with sugar and HFCS are the addictive substances that lead to depression.
Dick_Burkhart More than 1 year ago
: The biochemistry of the human body is now well enough understood to verify what philosophers and sages have been telling us for ages, and then some. That’s what this lively book is about: how dopamine is the hormone that gets us addicted to pleasurable experiences, from opioids to sugar, and how serotonin can rescue us from addiction. Serotonin is the hormone of the happiness and contentment with life long sought by Stoic philosophers, mystics, ascetics, and other spiritual seekers. But corporations now understand our biochemistry too, and use it exploit our weaknesses for financial gain. That is, addiction is very profitable, despite the unhappiness and early deaths. Fortunately, the cures are cheap and very effective if we pursue them with zeal: a good night’s sleep, a low sugar / processed food diet, mindful meditation, regular exercise, helping others, building community, and other ways of contributing to a better world. Lustig is a medical doctor and researcher who is now devoting his life to combatting the corporate manipulations that making so many of us so sick. Some of his concluding sentences: “No thing can make you happy. Experiences can make you happy. People can make you happy…Those who abdicate happiness for pleasure will end up with neither. The science says so”.