The convention and business events industry is a powerful economic engine creating millions of jobs and billions in tax revenues.
Discover the untold story of how this "invisible" industry grew into a trillion-dollar global powerhouse, fueling business success across America.
This groundbreaking book uncovers:
- The influence of World's Fairs on U.S. trade shows.
- The displays of innovations, brands, and technologies that created business empires.
- The rise of key convention center cities, venues, organizations, and suppliers.
- The game-changers who shaped the industry.
- The current landscape and future of trade show marketing.
Get ready to explore an industry that's been flying under the radar for far too long - until now!
The convention and business events industry is a powerful economic engine creating millions of jobs and billions in tax revenues.
Discover the untold story of how this "invisible" industry grew into a trillion-dollar global powerhouse, fueling business success across America.
This groundbreaking book uncovers:
- The influence of World's Fairs on U.S. trade shows.
- The displays of innovations, brands, and technologies that created business empires.
- The rise of key convention center cities, venues, organizations, and suppliers.
- The game-changers who shaped the industry.
- The current landscape and future of trade show marketing.
Get ready to explore an industry that's been flying under the radar for far too long - until now!
The Invisible Industry: The Evolution of Trade Shows
404
The Invisible Industry: The Evolution of Trade Shows
404
Product Details
| ISBN-13: | 9798330630752 |
|---|---|
| Publisher: | Books Writer USA |
| Publication date: | 11/28/2024 |
| Pages: | 404 |
| Product dimensions: | 6.00(w) x 9.00(h) x 1.10(d) |
