The Irrelevant Old Brand: A Business Fable about Taking Your Brand from Mediocre to Must-Have

The Irrelevant Old Brand: A Business Fable about Taking Your Brand from Mediocre to Must-Have

by J.W. Huebner
The Irrelevant Old Brand: A Business Fable about Taking Your Brand from Mediocre to Must-Have

The Irrelevant Old Brand: A Business Fable about Taking Your Brand from Mediocre to Must-Have

by J.W. Huebner

Paperback

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Overview

BEGIN THE QUEST FOR GREATER RELEVANCE

More than half a million U.S. businesses fail every year. Big and small, they all have one thing in common: They become irrelevant. It doesn't happen overnight or with one executive misstep, but as a slow drip. The brand quits giving. It's no longer meaningful to the customer. In fact, its role in the life of the customer has all but dried up.

Author J.W. (Jim) Huebner has lived this story from both sides. He's been the business owner teetering on the cliff of irrelevance, and he's been the brand consultant called on to help companies find more relevance in their marketplaces. The Irrelevant Old Brand combines his experience in countless cases over the last 30 years into the story of a fictional CEO named Bob and his quest to save his failing business by re-discovering why it matters to his customers.

As a business owner or leader, you may be facing this reality now, or simply waking up in the middle of the night worried about how to protect against it. The Irrelevant Old Brand offers tangible advice for brands young and old, big and small on how to keep from falling into the same trap of irrelevance.

Product Details

ISBN-13: 9798985747904
Publisher: Bailey Brothers Publishing
Publication date: 10/06/2022
Pages: 182
Product dimensions: 6.00(w) x 9.00(h) x 0.42(d)

About the Author

J.W. (Jim) Huebner is founder and CEO of Huebner Integrated Marketing, a 33-year-old firm dedicated to helping companies become more relevant to their customers and more profitable in the process.

Through a variety of services including the RELEVANCY REPORT™ and the RELEVANCY ROADMAP™, Huebner’s firm has yielded a diverse base of consulting clients over the years. From the world’s leading recreational vehicle manufacturers and emergency vehicle manufacturers, to specialty baked goods and high-end power equipment makers, the firm has guided dozens of companies to more meaningful positioning, messaging and relevancy since 1989.

In addition to his role at Huebner Integrated Marketing, Jim is also the founder and primary shareholder of: WhiteLabelIQ.com—a tech outsourcing firm for marketing agencies across North America; MarketingHub.com—a SaaS platform built for manufacturers and their dealer networks; and RivuletDigital.com—an India-based development and programming tech firm.

A husband of one, father of three, and grandfather of three, Jim is also a fisherman, guitar and piano player, genealogist, domain name collector, traveler, investor, cowboy and folk music lover, STR owner, Jesus-follower and serial entrepreneur. He lives in Fort Collins, Colorado with his lovely wife of 37 years, Robyne.
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