A Personal Brand is a positive in the reader’s life – professionally, personally and psychologically. It builds people’s confidence and is founded on who they are, their achievements and successes, as well as their technical and person-to-person skills. Drawing upon well-known Personal Brands, including Walt Disney, Nelson Mandela and Steve Jobs, The Journey to a Personal Brand forces readers to reevaluate themselves critically and honestly. Readers are guided through creating a distinctive brand from scratch through to launching it on digital media.
This intensely practical guide is essential reading for the professional, the return-to-worker, the student and early retiree alike or those wishing to improve their life and bring added value to their careers, personal profile or reputation.
A Personal Brand is a positive in the reader’s life – professionally, personally and psychologically. It builds people’s confidence and is founded on who they are, their achievements and successes, as well as their technical and person-to-person skills. Drawing upon well-known Personal Brands, including Walt Disney, Nelson Mandela and Steve Jobs, The Journey to a Personal Brand forces readers to reevaluate themselves critically and honestly. Readers are guided through creating a distinctive brand from scratch through to launching it on digital media.
This intensely practical guide is essential reading for the professional, the return-to-worker, the student and early retiree alike or those wishing to improve their life and bring added value to their careers, personal profile or reputation.
The Journey to a Personal Brand
174
The Journey to a Personal Brand
174
Product Details
| ISBN-13: | 9781138561700 |
|---|---|
| Publisher: | Taylor & Francis |
| Publication date: | 12/18/2017 |
| Pages: | 174 |
| Product dimensions: | 6.12(w) x 9.19(h) x (d) |