The Latina's Guide to Success in the Workplace

by Rose Castillo Guilbault, Louis E.V. Nevaer, Cathy Areu (Foreword by)

Overview

This hands-on manual provides Latinas with the tools they need to succeed at work by examining some of the societal and cultural obstacles that hinder their progress.

Despite being 20 million strong, Latinas represent America's most undervalued human resource. This career guide is the only one of its kind to focus specifically on empowering the working women of the Latina community to embrace success and build skills for workplace advancement.

The Latina's Guide to Success in the Workplace explores the complexity of the Hispanic/Latino identity and the impact of this culture on professional mobility. The author asserts that there are five obstacles which Latinas confront within their own belief system: the idea that women do not need an education; the assumption that the needs of men come first; a belief that it is sinful to desire money; the opinion that Latinas should not be ambitious; and the mindset that successful women in the United States lose their femininity. Throughout the book, up-to-date research, case studies, and inspirational interviews offer strategies for overcoming the cultural factors that limit Latinas and providing a roadmap for achieving success.

Product Details

ISBN-13:	9780313397660
Publisher:	Bloomsbury Academic
Publication date:	08/17/2012
Pages:	216
Product dimensions:	6.20(w) x 9.30(h) x 0.90(d)

About the Author

Rose Castillo Guilbault is VP for communication and social responsibility for AAA Northern California, Nevada, and Utah Insurance Exchange.

Louis E.V. Nevaer is director of Hispanic Economics and is a contributor to Pacific News Service and New America Media.

Table of Contents

Foreword Cathy Areu vii

Preface xi

Part I The Latina in the 21st Century 1

One Latinas in the Workplace: Strength in Numbers and Education 3

Two What the World and your Family Expect of Latinas 11

Three Latinas, Careers, and the Well-Nurtured Future 23

Part II Everything you've Always Wanted to Known about Succeeding in the Business World, But were Afraid to Ask 35

Four The ABCs of the Business World 37

Five The Role of Women in the Business World 55

Six The Opportunities and Challenges Latinas Encounter in their Careers 63

Part III The Six Principles for Career Success 87

Seven My Money, My Self: Why Latinas Need to Take Charge of their Finances as a Prelude to Taking Charge of their Careers 89

Eight Yo Sí Valgo: Why Latinas Underestimate their Worth and How to Turn the Pitfalls of Low Pay, Low Expectations, and Low Self-Esteem Around 99

Nine Education for Career Advancement: What Every Latina can Learn from Miami Cubanas 111

Ten Mapping out the Future: How Latina Strategies for Career Success can be Developed, Defined, and Refined 125

Eleven Discipline Morning, Noon, and Night: Ending Excuses and the Malaise of False Humility 135

Twelve How to Identify Challenges that Sabotage: How Latinas can Compartmentalize their Family Lives and their Careers 161

Notes 181

Index 189