The Launch Book: Motivational Stories to Launch Your Idea, Business or Next Career

by Sanyin Siang

Overview

Whether we are exploring a new idea, new career, or new endeavour, we encounter self-doubt, fear of failure and risks. Drawing on behavioural economics, psychology, and self-leadership principles, these strategies/exercises will give you a jumpstart and position you for success immediately after launch. This book draws on Sanyin's experience in behavioural science and economics, interviews on innovation, and in mentoring entrepreneurs. It also draws on ideas such as turning failures into brilliant mistakes, and many more. Short, sharp, snappy and impactful. This book makes any launch achievable.

Product Details

ISBN-13:	9781910649985
Publisher:	LID Publishing
Publication date:	08/03/2017
Series:	Concise Advice
Pages:	128
Product dimensions:	4.70(w) x 7.00(h) x 0.60(d)

About the Author

Sanyin Siang is the Executive Director of the Coach K Center on Leadership and Ethics (COLE), a laboratory for leadership, at Duke University's Fuqua School of Business.

Editorial Reviews

The Launch Book is not just for adults. I would recommend this book for young readers who are hungry for advice and planning for the future. Sanyin is an authentic storyteller that will inspire you to take leaps that you did not know you could.

Asheesh Advani

In The Launch Book, Sanyin Siang presents a rich collection of instantly usable advice for readers intent on reaching their full potential. By masterfully curating her own experience with wisdom from an impressive assemblage of industry leaders, Sanyin gives us a wonderfully practical field guide for success.

Keith Reinhard

For anyone looking to become a better version of themselves, The Launch Book is for you! It helps its readers be braver, more resilient, and more authentic in pursuing not only their next move, but also the right move.

Angela Ruggiero

Sanyin Siang is one of the most inspiring leadership thinkers in America today. She cares deeply about helping what every motivated person so deeply desires – to achieve the breakthroughs necessary to realize their potential and live a life of truth and purpose. In her gorgeous new book, The Launch Book, Sanyin shows how we can all overcome the real barriers and discover what is genuinely possible.

From the Publisher

In this remarkably fast-paced read, Sanyin Siang has managed to assemble some of the best ideas for entrepreneurs and innovators that I have ever read! The Launch Book is an entirely new way to think about making small but smart investments for the future of your career.

Tom Rath

Honest, genuine and truly on your side: that’s Sanyin Siang. In The Launch Book, she offers compelling stories, married with an introspective style, to help you find the confidence you need to take your next great leap.

Susan Cain

A beautiful book about finding the courage to turn your ideas and dreams into reality

Alex Osterwalder

By injecting a sense of purpose and intentionality into the launch process, Sanyin Siang inspires readers with sustained hope to pursue their best selves, and successfully launch new projects, new businesses, or new careers.

Robert A. McDonald