The Little Book of Bull's Eye Investing: Finding Value, Generating Absolute Returns, and Controlling Risk in Turbulent Markets

The Little Book of Bull's Eye Investing: Finding Value, Generating Absolute Returns, and Controlling Risk in Turbulent Markets

by John Mauldin


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To make money in this troubled economy you need to understand where the markets are headed, not where they've been. Clinging to outdated strategies and played out market trends are sure ways to miss out on new investments, and in The Little Book of Bull's Eye Investing, acclaimed investment expert John Mauldin teaches you how to read the direction of the markets to make decisions that capitalize on today's investment opportunities.

A practical road map to what's in store for the markets to help you stay ahead of the curve, the book debunks many of the myths that have come to govern investment logic, particularly the buy-and-hold, relative return vehicles that Wall Street peddles to unsuspecting investors. Giving you a clear view of the trends shaping the markets right now which are likely to provide investment options for the decade ahead, The Little Book of Bull's Eye Investing teaches the value of careful research before you put your money to work.

Whether the market is on its way up or down, there are always excellent opportunities to invest profitably. You just need to know where they are. Looking at how the markets have behaved in the past to make an educated prediction about where they're going, The Little Book of Bull's Eye Investing explains how to make investment decisions that make sense today, whether you're trading stocks, bonds, gold, real estate, or anything else.

Making the most of the markets is like hitting a moving target—difficult, but not impossible'and with The Little Book of Bull's Eye Investing in hand, you have everything you need to improve your eye for investing and make stable and secure trading decisions that can turn a profit in even the most turbulent of times.

Product Details

ISBN-13: 9781118159132
Publisher: Wiley
Publication date: 05/08/2012
Series: Little Books. Big Profits Series , #37
Pages: 208
Sales rank: 774,372
Product dimensions: 5.10(w) x 7.10(h) x 0.90(d)

About the Author

John Mauldin is a renowned financial expert, a New York Times bestselling author, and a pioneering online commentator. A recognized investment expert, particularly on the subject of hedge funds, he is the author of several books including Bull's Eye Investing, Just One Thing, and Endgame, all from Wiley. He is the President of Millennium Wave Advisors, an investment advisory firm registered with multiple states and is also a registered representative of Millennium Wave Securities, a FINRA-registered broker-dealer. With a loyal following numbering over a million, Mauldin is a respected observer of the economy and investment opportunities. Mauldin is the father of seven children, five of whom are adopted, and lives in Dallas, Texas.

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Table of Contents

Acknowledgments ix

An Introduction to Bull’s Eye Investing xi

Chapter One It’s Good to Be King 1

Chapter Two Rules of Engagement 21

Chapter Three Faith versus History 41

Chapter Four The Trend Is Your Friend (Until It Isn’t) 59

Chapter Five Investors Behaving Badly 85

Chapter Six Dancing with the Bear 109

Chapter Seven The Essence of Bull’s Eye Investing 129

Chapter Eight The Sisyphus Syndrome 151

Chapter Nine Spreading the Pain Around 157

Chapter Ten Leading the Duck 181

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The Little Book of Bull's Eye Investing: Finding Value, Generating Absolute Returns, and Controlling Risk in Turbulent Markets 4 out of 5 based on 0 ratings. 2 reviews.
seguy52 More than 1 year ago
It is like a condensed and updated version of the original book from 2003. It reads a little rough as sections jump around without much transition. But it communicates the bottom line: value strategy is the only one that works in all markets. It describes the principles of the value strategy and parallels the Buffet Way, even using Treasuries as the benchmark to measure all other investments. Compare real estate, commodities, stocks, bonds, and other instruments to assemble a non-correlated portfolio. He adds the concept that it makes a difference when you buy. If market valuations are high when you buy, you won’t get the return you are looking for and shows how market go through long (secular) bull and bear markets lasting 17 yrs on avg. These long periods need to be considered when a person’s whole investment life may only be the last 20 yrs of their life before retirement. This can be a devastating reality that is not taught by anyone else. We are in the 12 year of a bear, so valuations will continue sideways and lower as they are still too high historically.
Anonymous More than 1 year ago
I read the original book years ago and agree with Mauldin's advice that often it's best to zig when the crowd zags.