The Logics of Globalization: Case Studies in International Communication

by Anandam P. Kavoori

Overview

This book presents the theoretical language and methodological tools needed for thinking through issues of global media representation. It brings students of international communication into a conversation about global culture and communication through the presentation of a conceptual language to discuss the 'logics of globalization' (i.e. nationalism, modernism, post-modernism/colonialism, capitalism and terrorism). Anandam Kavoori then uses this language to critically analyze various media texts. The choices of texts are eclectic-representing old and new media-and chosen for the wider 'logic' they help animate. Most importantly, they reorient the study of global media texts from the formal to the popular, examining film, music, gaming, cell phone, travel journalism, and performance texts. The book invites students to understand the complexity of global media representation-at the heart of which is the search for identity.

Product Details

ISBN-13:	9780739121849
Publisher:	Bloomsbury Academic
Publication date:	01/16/2009
Pages:	246
Product dimensions:	5.90(w) x 8.90(h) x 0.90(d)

About the Author

Anandam Kavoori is associate professor in the Grady College of Journalism and Mass Communication at the University of Georgia.

Table of Contents

Acknowledgments ix

Introduction xi

1 The Word and the World: Defining the IC Prism 1

2 Singing in a (New) Nation: The Early Films of Raj Kapoor 27

3 Time to Kill: Gaming and Terrorism 55

4 Tracking the "Authentic": World Music and the Global Postmodern 99

5 Playing with Postcoloniality: Four Moments in Indian Cricket 139

6 Consuming Technologies: The Discourse of Cell Phone Advertising in India 171

Appendix A Travel Journalism and the Logics of Globalization Elfriede Fursich Anandam Kavoori 189

Appendix B India Night in Georgia: Why the Dancing Diasporic Desi Men Cross-Dressed Anandam Kavoori Christina Joseph 211

Index 229

About the Author 231

Editorial Reviews

Lucidly written, theoretically sophisticated, and politically post-modern-the essays in this collection are a valuable contribution to the study of international communication.....

Daya K. Thussu

Engaging, compelling and timely, The Logics of Globalization will be essential reading for students of globalization, communication, and media studies.

Shujen Wang

Kavoori straddles the private and public to show readers how globalization is embodied and performed in everyday life. Never losing sight of the theoretical and practical ramifications of our postmodern condition, he offers readers step-by-step investigations of global moments in popular culture.

Elfreida Fursich

Engaging, compelling and timely, The Logics of Globalization will be essential reading for students of globalization, communication, and media studies.--Shujen Wang, director of media studies, Emerson College

Kavoori straddles the private and public to show readers how globalization is embodied and performed in everyday life. Never losing sight of the theoretical and practical ramifications of our postmodern condition, he offers readers step-by-step investigations of global moments in popular culture.--Elfreida Fursich, associate professor of communication, Boston College

Lucidly written, theoretically sophisticated, and politically post-modern--the essays in this collection are a valuable contribution to the study of international communication.--Daya K. Thussu, University of Westminster, London

From the Publisher