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One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin shows you the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Second Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.
|Edition description:||Second Edition|
|Product dimensions:||6.80(w) x 9.90(h) x 0.50(d)|
About the Author
Robin Williams is the author of more than 20 best-selling and award-winning books, including The Little Mac Book, The Non-Designer's Design Book, The Non-Designer's Web Book, and Robin Williams Design Workshop and Web Design Workshop. Through her writing, teaching, and seminars, Robin has influenced an entire generation of computer users in the areas of design, typography, desktop publishing, the Mac, and the World Wide Web.
Most Helpful Customer Reviews
An excellent concise guide for formatting documents on a Mac or any other type PC. Great for any copywriter wannabe folks who don't have formal training in style manual type info, but write anything seen by the public. Never mind the publication date, this work is timeless. If you have a style manual on your shelf and you've read a few chapters, this'll probably be too basic for you. If you've never read that style manual, this'll get you started painlessly. If you don't own a style manual, put down your pen and buy this book.