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Paperback(The Marketing Maven Method ed.)
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Overview
You shouldn't have to wonder whether an expensive marketing campaign will connect with your
target audiences. With The Marketing Maven Method, you won't. You'll know exactly what you
should do, how and why you should do it, and how to measure your results. Throughout this
book, you'll read about the different tactics used in each step of the Marketing Maven Method to
take the guesswork out of marketing and get win after win for your business.
Insights360 is the first phase of The Marketing Maven Method. This step is all about
uncovering key insights about your industry and competitors. In this section, you'll learn
how to highlight the most vulnerable channels to take market share from your
competitors and map the path of least resistance for fast revenue growth.
Strategy360 is the second phase of The Marketing Maven Method. After completing your
Insights360 deep dive marketing research, it's time to turn those new insights into an
actionable marketing roadmap. In this section, you'll learn how to use your research
data and consumer personas to document specific tactics that encourage your
audiences to take action.
The last phase of The Marketing Maven Method is Implementation360—where the rubber meets the road. This is where we put all the key learnings from Insights360 and Strategy360 into action. During this section, you'll read about the different techniques used to execute the marketing strategies and to help you attain your desired outcomes.
INSIGHTS360 RECAP
Uncover key insights about your industry, competitors, and consumers.
1. Perform an industry analysis.
How do consumers and the media discuss and interact with your industry? Industry research can help you identify opportunities to carve out a unique space for your brand and maximize consumer satisfaction, profits, and brand recognition.
2. Conduct a competitor analysis.
How can you set your brand apart and outperform your competitors? Track competitor mentions, identify keywords, analyze consumer sentiment, explore marketing and advertising efforts, and research social media techniques to identify the best and worst parts of your competitors' business strategy—then use the data to create a better one for your brand.
3. Understand customer sentiment.
What do customers think of your brand and your competitors? Pull real consumer feedback directly from online sources, including blogs, social media, podcasts, and forums, to identify sources of positive and negative consumer sentiment for your brand and your competitors.
STRATEGY360 RECAP
Create a data-driven, actionable marketing roadmap.
1. Choose your brand messaging.
How should you develop your brand communication strategy? Before you start a marketing campaign, establish clear brand messaging guidelines to create an effective, consistent brand identity. This can include your brand goals, tagline, image, voice, and unique selling proposition (USP.) Review and adapt your messaging strategy as your brand grows.
2. Craft your campaign strategy.
How do you plan a successful marketing campaign? Use your market research to build a framework for your campaign, then get creative and figure out the best ways to connect with and make an impact on your target audience. By the time you're ready to pitch your campaign idea, you should have no problem getting the rest of your team on board.
3. Avoid campaign pitfalls.
How can you ensure your campaign's success? Focus on clear messaging, specific audiences, and the integration of different marketing channels when planning your campaign. Then, follow up with regular benchmarking using established key performance indicators (KPIs).
IMPLEMENTATION360 RECAP
Use your market research and strategy to achieve your business goals.
1. Review your market research.
How will you use your market research to implement your strategy? We're moving on to implementation, but that doesn't mean you should put away your market research. As you work through your marketing campaigns, refer back to your research regularly to make sure your actions align with your industry reality, business goals, and target audience.
2. Plan an email marketing campaign.
How can you reach customers with email marketing? Use your website to grow your email list and foster direct interactions with your audience. Customize your email templates to reflect your brand messaging and look for ways to use email to consumers through the purchase funnel. Then, track the performance of email campaigns and adapt your strategy based on what gets the best results.
3. Utilize digital advertising.
How can you target new audiences with digital advertising? Use your website analytics to determine how your target audiences are most likely to find your website. Then, using your consumer personas and social media research, create targeted ads designed to resonate with your target audience.
target audiences. With The Marketing Maven Method, you won't. You'll know exactly what you
should do, how and why you should do it, and how to measure your results. Throughout this
book, you'll read about the different tactics used in each step of the Marketing Maven Method to
take the guesswork out of marketing and get win after win for your business.
Insights360 is the first phase of The Marketing Maven Method. This step is all about
uncovering key insights about your industry and competitors. In this section, you'll learn
how to highlight the most vulnerable channels to take market share from your
competitors and map the path of least resistance for fast revenue growth.
Strategy360 is the second phase of The Marketing Maven Method. After completing your
Insights360 deep dive marketing research, it's time to turn those new insights into an
actionable marketing roadmap. In this section, you'll learn how to use your research
data and consumer personas to document specific tactics that encourage your
audiences to take action.
The last phase of The Marketing Maven Method is Implementation360—where the rubber meets the road. This is where we put all the key learnings from Insights360 and Strategy360 into action. During this section, you'll read about the different techniques used to execute the marketing strategies and to help you attain your desired outcomes.
INSIGHTS360 RECAP
Uncover key insights about your industry, competitors, and consumers.
1. Perform an industry analysis.
How do consumers and the media discuss and interact with your industry? Industry research can help you identify opportunities to carve out a unique space for your brand and maximize consumer satisfaction, profits, and brand recognition.
2. Conduct a competitor analysis.
How can you set your brand apart and outperform your competitors? Track competitor mentions, identify keywords, analyze consumer sentiment, explore marketing and advertising efforts, and research social media techniques to identify the best and worst parts of your competitors' business strategy—then use the data to create a better one for your brand.
3. Understand customer sentiment.
What do customers think of your brand and your competitors? Pull real consumer feedback directly from online sources, including blogs, social media, podcasts, and forums, to identify sources of positive and negative consumer sentiment for your brand and your competitors.
STRATEGY360 RECAP
Create a data-driven, actionable marketing roadmap.
1. Choose your brand messaging.
How should you develop your brand communication strategy? Before you start a marketing campaign, establish clear brand messaging guidelines to create an effective, consistent brand identity. This can include your brand goals, tagline, image, voice, and unique selling proposition (USP.) Review and adapt your messaging strategy as your brand grows.
2. Craft your campaign strategy.
How do you plan a successful marketing campaign? Use your market research to build a framework for your campaign, then get creative and figure out the best ways to connect with and make an impact on your target audience. By the time you're ready to pitch your campaign idea, you should have no problem getting the rest of your team on board.
3. Avoid campaign pitfalls.
How can you ensure your campaign's success? Focus on clear messaging, specific audiences, and the integration of different marketing channels when planning your campaign. Then, follow up with regular benchmarking using established key performance indicators (KPIs).
IMPLEMENTATION360 RECAP
Use your market research and strategy to achieve your business goals.
1. Review your market research.
How will you use your market research to implement your strategy? We're moving on to implementation, but that doesn't mean you should put away your market research. As you work through your marketing campaigns, refer back to your research regularly to make sure your actions align with your industry reality, business goals, and target audience.
2. Plan an email marketing campaign.
How can you reach customers with email marketing? Use your website to grow your email list and foster direct interactions with your audience. Customize your email templates to reflect your brand messaging and look for ways to use email to consumers through the purchase funnel. Then, track the performance of email campaigns and adapt your strategy based on what gets the best results.
3. Utilize digital advertising.
How can you target new audiences with digital advertising? Use your website analytics to determine how your target audiences are most likely to find your website. Then, using your consumer personas and social media research, create targeted ads designed to resonate with your target audience.
Product Details
| ISBN-13: | 9798989794201 |
|---|---|
| Publisher: | Marketing Maven |
| Publication date: | 09/05/2023 |
| Edition description: | The Marketing Maven Method ed. |
| Pages: | 104 |
| Sales rank: | 50,158 |
| Product dimensions: | 4.90(w) x 7.80(h) x 0.40(d) |
About the Author
Lindsey Carnett, CEO and President of Marketing Maven, is a marketing and public relations professional who developed The Marketing Maven Method to help businesses exceed their marketing and growth goals. A two-time honoree of Inc. 5000 Fastest Growing Independently Owned Companies in America as well as an Entrepreneur 360 Most Entrepreneurial Companies In America award recipient, Carnett has taken her business expertise globally to enlighten marketing peers, clients and students about best practices in using PR to drive sales, improve organic SEO, and grow a positive online reputation.
In addition to her speaking success, Lindsey’s copy has appeared in Glamour, Cosmopolitan, and Allure, and she has appeared on TheStreet.com, National Public Radio (NPR), The Doctors, The Jeff Probst Show, Telemundo, and local ABC, NBC and CBS morning news programs, as well as USA Today, PR Week, Forbes Woman among others. Most recently Carnett received a Top Women in Business Award from Pacific Coast Business Times, a Silver Stevie Award as Female Entrepreneur of the Year, was named a Top 25 Largest Women Owned Business in San Fernando Valley Business Journal and received multiple 40 Under 40 Awards.
A NCAA collegiate women’s soccer captain and officer in the American Marketing Association, she received her B.A. degree from California Lutheran University in Spanish and Communications with an emphasis in Public Relations and Advertising. She is a proud member of the Cherokee Nation, and her business certifications include WBE, WOSB, 8(a), DBE, CPUC, Metro and WBENC.
In The Marketing Maven Method: Secrets of a Maven, Carnett shares the results-focused process she uses to give fellow entrepreneurs a competitive advantage to generate more investment, take market share from competitors faster, and improve product development and go-to-market speed. This book breaks down the three unique stages of The Marketing Maven Method—Insights360, Strategy360, and Implementation360—that Carnett has fine-tuned through over a decade of successful campaigns and over $1 billion of earned revenue for happy clients.
In addition to her speaking success, Lindsey’s copy has appeared in Glamour, Cosmopolitan, and Allure, and she has appeared on TheStreet.com, National Public Radio (NPR), The Doctors, The Jeff Probst Show, Telemundo, and local ABC, NBC and CBS morning news programs, as well as USA Today, PR Week, Forbes Woman among others. Most recently Carnett received a Top Women in Business Award from Pacific Coast Business Times, a Silver Stevie Award as Female Entrepreneur of the Year, was named a Top 25 Largest Women Owned Business in San Fernando Valley Business Journal and received multiple 40 Under 40 Awards.
A NCAA collegiate women’s soccer captain and officer in the American Marketing Association, she received her B.A. degree from California Lutheran University in Spanish and Communications with an emphasis in Public Relations and Advertising. She is a proud member of the Cherokee Nation, and her business certifications include WBE, WOSB, 8(a), DBE, CPUC, Metro and WBENC.
In The Marketing Maven Method: Secrets of a Maven, Carnett shares the results-focused process she uses to give fellow entrepreneurs a competitive advantage to generate more investment, take market share from competitors faster, and improve product development and go-to-market speed. This book breaks down the three unique stages of The Marketing Maven Method—Insights360, Strategy360, and Implementation360—that Carnett has fine-tuned through over a decade of successful campaigns and over $1 billion of earned revenue for happy clients.
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