It all started late one night at The Ginger Man, a popular restaurant in Dallas, Texas. Using the back of a beer coaster and the bartender's pen, Kyle Harrison, in a moment of inspiration, began sketching an unusual computer mouse, shaped like the head of a driver golf club. He took the idea with him to the Wharton School of Business, where he managed to impress his roommate, John Lusk. Upon graduation, they bravely but somewhat naïvely set forth to launch their company, Platinum Concepts, Inc., and its flagship product, MouseDriver™. Settling in San Francisco in an apartment that doubled as home and worldwide business headquarters, they had a front-row seat to the dot-com boom-watching their classmates rake in piles of cash and stock options, while they financed their venture with their own credit cards.The MouseDriver™ Chronicles is the riveting, one-of-a-kind narrative that chronicles their entrepreneurial journey. It takes us behind the scenes of the authors' tumultuous first two years of business, years marked by endless corporate cold calling, multiple failed attempts to find a distributor, and even a typhoon that derailed their very first shipment of MouseDrivers.A must-read for anyone who wants to start a business or wonders what it is like to do so, The MouseDriver™ Chronicles will inform, inspire, and renew our faith in the American spirit to succeed against all odds.
|Product dimensions:||5.50(w) x 8.25(h) x 0.50(d)|
About the Author
John Lusk spent four years as a management consultant in the Information Technology Group at Ernst & Young. In 1997, he enrolled in the Wharton School of Business, where he met Kyle Harrison. Together they founded Platinum Concepts, Inc., a company specializing in technology consumer products. Both authors live in San Francisco, California. Visit their website at www.mousedriver.com.
Most Helpful Customer Reviews
An extraordinarily encouraging book for budding entrepreneurs. I can imagine how difficult a decision it would have been for these two fine Wharton graduates to become entrepreneurs and pursue their dreams, instead of accepting 6 figure salaries and all the perks during the peak of dot-com era. They've shared a true story (in detail) of setting up a company from scratch, to the point of selling 50,000 mice (their product) within a year. Fun to read, and very very informative and educative.
Mouse Driver is a must read for anyone planning or actually in the process of starting their own business. John Lusk and Kyle Harrison provide not only practical advice on the logistics of starting a business, they share the emotional roller-coaster ride as well - something you won't find in your typical 'how-to' book. I found myself laughing out-loud with the authors as they were able to find humor in their own foibles as they built a successful business. The two Wharton grads demonstrated a valuable lesson along the way, the ability to find humor within the insanity of entrepreneurship. Reading this book will assure the entrepreneur time and time again, they are not alone.
I totally enjoyed the detail given to every business decision, as well as personal decisions that reveal why each of the authors took the leap into entrepreneurship. Real world distribution issues, production issues, CASH issues. Nice job of merging MBA theory with reality. Fun read with many lessons.
MouserDriver Chronicles tells the story of two of Wharton's finest, struggling to capture their 'unfair' share of the computer accessory market. This is one of the few books on the market today, that clearly outlines the challenges faced by todays entrepreneurs. Whether that be in business-to-consumer (B2C),or business-to-business(B2B)markets. Not only do they clearly present the problems that they faced but, they share with the reader their rationale for accepting or rejecting a number of what could be considered, golden opportunities by anyone else. Please read this before starting your own business. You won't be disappointed. I know I wasn't. R Mc Donnell