The Naming Book: 5 Steps to Creating Brand and Product Names that Sell

The Naming Book: 5 Steps to Creating Brand and Product Names that Sell

by Brad Flowers


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Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to:
  • Set clear goals for your name and brand before you start
  • Craft a brainstorming list based on your business mission
  • Build a brand unique to you by creating your own word
  • Find the balance between “cool” and clear
  • Narrow down your list of names with five easy tests
  • Product Details

    ISBN-13: 9781599186665
    Publisher: Entrepreneur Press
    Publication date: 03/17/2020
    Pages: 180
    Sales rank: 628,335
    Product dimensions: 5.90(w) x 8.90(h) x 0.50(d)

    About the Author

    Brad Flowers co-founded Bullhorn, an agency that builds confident brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, which he finds more useful than he expected. He lives in Lexington, KY with his wife and two kids.

    Table of Contents


    Step 1. Setting the Criteria: How to Know What Is Good

    Step 2. Brainstorming: How to Get the Ideas Out

    Step 3. Compiling: Going from Ideas to Names

    Step 4. Widening the Net: Using Research as a Tool

    Step 5. Deciding on the Name: What to Cut, What to Keep

    Next Steps

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