×
Uh-oh, it looks like your Internet Explorer is out of date.
For a better shopping experience, please upgrade now.

The Naming Book: 5 Steps to Creating Brand and Product Names that Sell
180
by Brad FlowersBrad Flowers
19.99
In Stock
Overview
NAME YOUR BUSINESS.
TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or businessand it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to:Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or businessand it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to:
Product Details
ISBN-13: | 9781599186665 |
---|---|
Publisher: | Entrepreneur Press |
Publication date: | 03/17/2020 |
Pages: | 180 |
Sales rank: | 628,335 |
Product dimensions: | 5.90(w) x 8.90(h) x 0.50(d) |
About the Author
Brad Flowers co-founded Bullhorn, an agency that builds confident brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, which he finds more useful than he expected. He lives in Lexington, KY with his wife and two kids.
Table of Contents
IntroductionStep 1. Setting the Criteria: How to Know What Is Good
Step 2. Brainstorming: How to Get the Ideas Out
Step 3. Compiling: Going from Ideas to Names
Step 4. Widening the Net: Using Research as a Tool
Step 5. Deciding on the Name: What to Cut, What to Keep
Next Steps
Customer Reviews
Related Searches
Explore More Items
Welcome to Cannabis Capital Raising capital, like any other core business function, requires strategy, a ...
Welcome to Cannabis Capital Raising capital, like any other core business function, requires strategy, a
managed process, strong execution, and the ability to handle a lot of rejection––and the added challenges and popularity of the cannabis economy mean that you ...
The experts at Entrepreneur provide a two-part guide to success. First, learn everything you need ...
The experts at Entrepreneur provide a two-part guide to success. First, learn everything you need
to know to become a successful event planner. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more.This kit ...
Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad ...
Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad
Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the ...
Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, ...
Consumers are exposed to as many as 5,000 daily marketing messages via online, social media,
and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red ...
Grow Your Business with the Right ConnectionsIt’s easy to feel like networking is a waste ...
Grow Your Business with the Right ConnectionsIt’s easy to feel like networking is a waste
of time, energy, or moneybut that just means you’re doing it wrong. In this new edition of Networking Like a Pro, networking experts Dr. Ivan ...
Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk ...
Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk
the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of realityYOUR BRAND SHOULD BE A HAPPY, FREE ...
To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire ...
To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire
maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and ...
Can One Great Presentation Make You Rich? The answer is YES. Packed with battle-tested strategies and formulas to craft ...
Can One Great Presentation Make You Rich? The answer is YES. Packed with battle-tested strategies and formulas to craft
audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell. Millionaire maker Dan S. ...