The New Influencers: A Marketer's Guide to the New Social Media

by Paul Gillin, Geoffrey A Moore

Overview

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity—and credibility—with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.

Product Details

ISBN-13:	9781884956942
Publisher:	Linden Publishing
Publication date:	05/01/2009
Series:	Books to Build Your
Pages:	236
Product dimensions:	6.00(w) x 9.00(h) x 0.80(d)

About the Author

Paul Gillin is a social media marketing consultant. He was the founding editor of "Computerworld" and "TechTarget "and has been reporting on the impacts of technology and media for more than 25 years. He lives in Framingham, Massachusetts. Geoffrey A. Moore is the bestselling author of "Dealing with Darwin" and "Living on the Fault Line." He is a cofounder and managing director of TCG Advisors and a venture partner at Mohr Davidow Ventures. He lives in San Francisco.

Editorial Reviews

"Gillin makes a persuasive case for companies' reaching out to bloggers—they are still seeking information, and many are embracing social media." " —The Wall Street Journal

From the Publisher

Offers practical advice for anyone to increase brand presence and capture new audiences in the online space ... Gillin's in-depth analysis, research and insights remain strong and reliable.

Fast Company