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The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups

By Paul B Carroll, James Madara (Foreword by), Chunka Mui
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By Paul B Carroll, James Madara (Foreword by), Chunka Mui
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"An erudite anthem for large companies reshaping themselves to innovate and compete with agile startups."
-- Kirkus Reviews A Kirkus Indie Books of the Month Selection and recipient of a Kirkus Star for "Exceptional Merit"

"An important book for the boards and managements of every company dealing with the avalanche of technological change."
-- Jack Greenberg, Chairman of Western Union and former CEO of McDonald's

"This book's eight innovation rules represent the difference between big companies...

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BusinessManagement & LeadershipManagement - Professional & Reference