The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business

by Mark Satterfield

Overview

We’re told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius of Don Draper, and the cash reserves of Warren Buffet. WRONG.

One week. That’s all it takes for most small and medium-sized businesses to dramatically improve their marketing. And let’s face it, most business owners do very little marketing, and what they do is not particularly effective.

Business owners often don’t know how to best market their company, or are too busy working to make time to promote it. What they don’t realize is that effective marketing doesn’t have to be complicated or time-consuming.

Mark Satterfield’s The One-Week Marketing Plan lays out a step-by-step system entrepreneurs can put in place in just five business days. This “set it and forget it” strategy works all day, every day to bring in new business. Tailored to each company’s niche market, this innovative plan can generate a consistent stream of customers for an out-of-pocket expense of as little as $300.

Satterfield, founder and CEO of Gentle Rain Marketing, Inc., has more than two decades of experience helping clients in more than 75 niche industries grow their businesses without cold calling or hard selling. Now, in The One-Week Marketing Plan, his strategies and wisdom are accessible and realistic for entrepreneurs, self-employed professionals, and business owners looking to move in a new direction.

One week. That’s all it takes. So let’s get started.

Product Details

ISBN-13:	9781939529787
Publisher:	BenBella Books, Inc.
Publication date:	08/26/2014
Pages:	320
Sales rank:	1,032,756
Product dimensions:	5.60(w) x 8.30(h) x 1.20(d)

About the Author

Mark Satterfield is the founder and CEO of Gentle Rain Marketing, Inc. He specializes in working with consultants, advisers, and small businesses on how to get consistent streams of new business. Since 1992, he has helped clients in financial services, insurance, health care, consulting, real estate, advertising, training, recruiting, and more than 75 niche industries grow their businesses without cold calling or hard selling.

Editorial Reviews

"In The One Week Marketing Plan, Mark shows you exactly how to implement an automated marketing system that can eliminate the dreaded revenue peaks and valleys that so many consultants face. The information in Part 1 of the book, The Basic Plan, is worth far more than the price of the book. This is a must-read book."
—Michael McLaughlin, author of Winning the Professional Services Sale

"The One Week Marketing Plan offers a practical, here's-precisely-what-to-do method for filling your pipeline with a lot more new clients and customers. Mark Satterfield has taken a multi-faceted discipline and broken it down into a step-by-step formula that any size company can implement to grow their respective businesses."
—Thomas A. Freese, President of QBS Research, Inc., author, and developer of the Question Based Selling Methodology

"It's a well-known fact that nearly 80% of businesses fail in the first 5 years. This doesn't happen because of bad products or services, but rather because of a lack of a good strong marketing plan. Mark Satterfield's The One Week Marketing Plan provides an easy to follow blueprint that any business can use to quickly attract new customers and clients."
—David T. Scott, author of The New Rules of Lead Generation

"Mark Satterfield's The One Week Marketing Plan helps businesses get out there by implementing a client attraction program in just 5 days. This is HUGE! It works and every business owner who doesn't read this book is doing themselves (and their business) a disservice."
—Jeffrey Hayzlett, host of Bloomberg TV's C-Suite and New York Times bestselling author of Running the Gauntlet

"Many business owners worry that implementing a marketing system will be too difficult, too complicated, and too expensive. What's great about Mark Satterfield's The One Week Marketing Plan is that it's practical, easy to implement, and doesn't cost you an arm and a leg. Every business owner needs to read this."
—Robert H. Bloom, former U.S. CEO of Publicis Worldwide and author of The New Experts and The Inside Advantage

"Any small business owner or advisor would be well-served to read Mark Satterfield's The One Week Marketing Plan. It's a concise, here's-precisely-how-to-do-it approach that will get you a lot more new customers and clients. If you're serious about growing your business, you need to read this."
—Hubert Humphrey founder and CEO of Hegemon Group International and 2013 Inductee into The Entrepreneurship Hall of Fame

"Mark Satterfield's The One Week Marketing Plan shows you how to quickly and inexpensively develop a client-attraction system that will work work for you without a lot of ongoing maintenance. If you read only one business book this year, this should be it."
—John Bulbrook, CEO of Bulbrook/Drislane Insurance

"If your company is seeking a better ROI on its marketing investment, you'll find Mark Satterfield's The One Week Marketing Plan to be definitely worth reading. His approach is efficient, measurable, and easy to implement."
—Peter Vantine, marketing faculty at Scheller College of Business, Georgia Institute of Technology

"As all sales professionals know, the key to closing more sales is having more prospects to talk with. In Mark Satterfield's The One Week Marketing Plan, you'll learn how to set up a client attraction system that will keep your pipeline full in just 5 days. I highly recommend you get a copy."
—Willis Turner, President/CEO Sales & Marketing Executives International, Inc.

"Brilliant. Succinct. Easy-to-implement. I've read well over 100 marketing books and might I say FINALLY there's a book that provides the blueprint to develop quality clients with predictable success."
—Roxanne Emmerich, author of the New York Times bestseller Thank God It's Monday! How to Create a Workplace You and Your Customers Love

"This is a must-buy for anyone serious about taking their business to the next level. The One Week Marketing Plan is like giving you the key to unlock a treasure box. It shows you exactly what you need to do to create your dream business in a simple, easy to implement format that only takes one week!"
—Annette Bau, founder of MillionaireSeries.com

From the Publisher