The Pop-up Pitch: The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life

by Dan Roam

Overview

A fast and practical visual storytelling method that puts a powerful new toolkit into the hands of leaders, innovators, salespeople, teachers and anyone else who needs to quickly make an impact on increasingly distracted audiences.




The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-simple pictures, clear words, and powerful emotions-that together motivate audiences to pay attention, learn something new, and make effective decisions.


The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm. In this new era of remote, work and online presenting, it delivers powerful and persuasive outcomes for time-limited professionals dealing with complex ideas, attention-deficit audiences, and the evolving challenges of modern meetings.

Product Details

ISBN-13:	9781541774513
Publisher:	PublicAffairs
Publication date:	11/09/2021
Pages:	208
Product dimensions:	6.10(w) x 9.20(h) x 0.90(d)

About the Author

Dan Roam is the author of four international bestsellers on clear thinking, visual storytelling, and persuasive communications, including The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, Draw to Win, Blah Blah Blah: What to Do When Words Don't Work, and Show and Tell: How Everyone Can Make Extraordinary Presentations.
 
Roam's books have helped leaders at Microsoft, eBay, General Electric, Google, IBM, Wal-Mart, and many more solve complex problems through visual thinking. Dan and his whiteboard have been featured on CNN, MSNBC, ABC News, Fox News, and NPR. In 2012, Dan launched the Napkin Academy online, which has attracted more than 10,000 paid subscribers from 43 countries.
 
He lives in San Francisco.

Table of Contents

Foreword Dushka Zapata ix

Introduction: Sketches That Clarify and a Story That Persuades 1

1 Welcome to the Pop-Up Pitch 9

2 Why the Pop-Up Is Perfect for Your Most Persuasive Meetings 27

Hour 1 Prepare with Simple Pictures 39

3 See Your Own Thinking Using the Visual Decoder. 41

4 With Your Visual Decoder, Let Your Pictures Do the Talking 65

5 Intermission: Pause and Percolate with Your Pictures 83

Hour 2 Pitch with Ten Pages 89

6 Meet the Ten-Page Pitch. It's Storytelling Time. 91

7 Grand Tour of the Ten-Page Pitch 111

8 Three Full Pop-Up Pitch Examples: Small, Medium, and Extra-Large 149

9 Practice and Polish for the Presentation of Your Life 177

Appendix: Templates, Tools, Downloads, and Resources 181

Acknowledgments 185

Bibliography 189

Editorial Reviews

The storyboard is a highly effective tool for helping people think visually about the problems to be solved, but just as important, it is a wonderful tool for presenting ideas to people who see them for the first time. Dan’s art of visual thinking and presentation is a wonderful creative tool and is well worth mastering.”—Ed Catmull, cofounder of Pixar Animation Studios and president of Pixar Animation and Disney Animation

“As the world gets more complex, Dan Roam still delivers great simplicity. Mapping out a crystal clear, foolproof process, Roam leads the way through ten steps to more effective storytelling. Next time you have a high-stakes presentation, let this wonderfully practical book be your trusted guide.”—Tom Kelley, coauthor of Creative Confidence and partner, IDEO

“Make no mistake: Humans are story-driven creatures. Dan’s book brilliantly uses visual-thinking to democratize narrative and meaning so we can all go after what we want.”—Sunni Brown, social entrepreneur, acclaimed author, and doodler-in-residence at MURAL

“Psychological research demonstrates that sketching is one of the best ways to clarify our own ideas and communicate them to others. In THE POP-UP PITCH, Dan Roam explains how we can use this powerful tool to create a compelling presentation in just a couple of hours—even those of us who ‘can’t draw.’ This is a profoundly imaginative and enjoyable book."—Annie Murphy Paul, author of Origins and The Extended Mind

“Dan Roam is the master of using simple pictures to sell big ideas. I’ve stolen truckloads from him, and now you can, too!”—Austin Kleon, New York Times bestselling author of Steal Like An Artist

"Dan Roam has unearthed the core elements of persuasive storytelling and assembled into a single, simple path. If you follow Roam’s approach, you’ll quickly make meaning for your audiences — and for yourself."—Daniel H. Pink, #1 New York Times bestselling author of WHEN, DRIVE, and TO SELL IS HUMAN

From the Publisher