The Power of Sprinkles: A Cake Book by the Founder of Flour Shop

by Amirah Kassem

Overview

“Kassem's cakes are pure rainbow joy.” —Food & Wine

In this wildly cheerful cookbook, New York bakery owner Amirah Kassem preaches the power of sprinkles. A modern-day Willy Wonka, Kassem reminds us that joy can be found in creating something delightful and delicious, that baking a cake for someone is the best thing in the world, and that, when it comes to cake decorating, any mistake can be covered in sprinkles (and everyone will love it anyway!).

With twenty-nine different cakes—from unicorn cakes and donut cakes to cakes that look like reindeer, popcorn, spaghetti, and avocado toast—and packed with photographs, illustrations, and infinite ideas, The Power of Sprinkles is a book for bakers and cake decorators at every age and level.

“One of the few figures in the food industry who can get the fashion set to eat their carbs.” —Vogue

Product Details

ISBN-13:	9780594047919
Publisher:	Abrams
Publication date:	04/09/2019
Pages:	224
Product dimensions:	9.20(w) x 7.50(h) x 0.90(d)

About the Author

Inspired by the piñatas of her childhood, Amirah Kassem sought to create a cake that burst with sprinkles and candy when she cut into it. Her food-based installations have been exhibited everywhere from private settings at the Whitney Museum to 64-foot edible hallways at the Brooklyn Museum, while her fondant-free creations have also caught the attention of Vogue, Harper’s Bazaar, and her Cara the Unicorn creation was named Instagram’s “2017 Trend of the Year.” She opened her first brick-and-mortar store in 2017, and has appeared on the Food Network, the Rachael Ray Show, and Late Night with Seth Meyers.

Editorial Reviews

Kassem’s first cookbook is stylish and incredibly colorful, with cake recipes practically made for Instagram.

Food & Wine Magazine

Amirah is fun and amazing and makes the best cakes that always put smiles on people’s faces!

nine years old - Eloise Eisner

“The Power of Sprinkles is a decadent, delicious, gorgeous, sparkly delight . . . just like Amirah herself!

Kelly Ripa

“Amirah Kassem is one of the few figures in the food industry who can get the fashion set to eat their carbs.

Vogue

The cakes at Flour Shop in Soho, which was founded by baker Amirah Kassem, are known to be a little audacious. Kassem’s cakes are pure rainbow joy. The outside is covered in rainbow sprinkles, each layer of the cake is a color of the rainbow, and the “explosion” cake gushes with rainbow sprinkles when you cut into it. These treats are reserved for those dessert fanatics among us who lead double lives as unicorns.

Food & Wine

I prefer buying to baking but if you rock with butter, flour and sugar Amirah will show you how to rock with unicorns and rainbows! She's full of sweet surprises.

Rachael Ray

“Amirah Kassem is one of the few figures in the food industry who can get the fashion set to eat their carbs.”—Vogue

“Kassem’s first cookbook is stylish and incredibly colorful, with cake recipes practically made for Instagram.”—Food & Wine Magazine

“I prefer buying to baking but if you rock with butter, flour and sugar Amirah will show you how to rock with unicorns and rainbows! She's full of sweet surprises.”—Rachael Ray

“The Power of Sprinkles is a decadent, delicious, gorgeous, sparkly delight . . . just like Amirah herself!”—Kelly Ripa

“Amirah is fun and amazing and makes the best cakes that always put smiles on people’s faces!”—Eloise Eisner, nine years old

“The cakes at Flour Shop in Soho, which was founded by baker Amirah Kassem, are known to be a little audacious. Kassem’s cakes are pure rainbow joy. The outside is covered in rainbow sprinkles, each layer of the cake is a color of the rainbow, and the “explosion” cake gushes with rainbow sprinkles when you cut into it. These treats are reserved for those dessert fanatics among us who lead double lives as unicorns.”—Food & Wine

From the Publisher