The Pricing and Revenue Management of Services: A strategic approach
In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

The first part of the book discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the motivation. The second part discusses the buyer in aggregate, investigating advanced demand, price discrimination and segmentation in service. Ng’s aim is to offer a strategic guide to increase revenue in services, drawing from various disciplines, whilst maintaining a strong marketing slant. Grounding the book on actual research in services, Ng is keen to highlight how the concepts and theories of pricing strategy can be combined and applied practically in a way that is easy to read and stimulating.

This book will be of much interest to professionals and academics alike, specifically for managers in the service industry and as a text for executive training programmes. It would also be a useful supplementary text for students engaged with marketing and revenue and operations management in services.

1138463203
The Pricing and Revenue Management of Services: A strategic approach
In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

The first part of the book discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the motivation. The second part discusses the buyer in aggregate, investigating advanced demand, price discrimination and segmentation in service. Ng’s aim is to offer a strategic guide to increase revenue in services, drawing from various disciplines, whilst maintaining a strong marketing slant. Grounding the book on actual research in services, Ng is keen to highlight how the concepts and theories of pricing strategy can be combined and applied practically in a way that is easy to read and stimulating.

This book will be of much interest to professionals and academics alike, specifically for managers in the service industry and as a text for executive training programmes. It would also be a useful supplementary text for students engaged with marketing and revenue and operations management in services.

200.0 In Stock
The Pricing and Revenue Management of Services: A strategic approach

The Pricing and Revenue Management of Services: A strategic approach

by Irene C.L. Ng
The Pricing and Revenue Management of Services: A strategic approach
Add to Wishlist
The Pricing and Revenue Management of Services: A strategic approach

The Pricing and Revenue Management of Services: A strategic approach

by Irene C.L. Ng

Overview

In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

The first part of the book discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the motivation. The second part discusses the buyer in aggregate, investigating advanced demand, price discrimination and segmentation in service. Ng’s aim is to offer a strategic guide to increase revenue in services, drawing from various disciplines, whilst maintaining a strong marketing slant. Grounding the book on actual research in services, Ng is keen to highlight how the concepts and theories of pricing strategy can be combined and applied practically in a way that is easy to read and stimulating.

This book will be of much interest to professionals and academics alike, specifically for managers in the service industry and as a text for executive training programmes. It would also be a useful supplementary text for students engaged with marketing and revenue and operations management in services.

Product Details

ISBN-13: 9780415350778
Publisher: Taylor & Francis
Publication date: 07/26/2007
Series: Routledge Advances in Management and Business Studies , #10
Edition description: New Edition
Pages: 208
Product dimensions: 6.12(w) x 9.19(h) x (d)

Table of Contents

1. Introduction Part 1: The Buyer as an Individual

2. The Expected Net Value (ENV) Framework

3. Advanced Purchase and the Separation of Purchase and Consumption

4. Seven Strategies For Higher Revenues Part 2: Buyers in Aggregate

5. The Economics of Pricing in Services

6. The Revenue Management of Services

7. Strategic Pricing and Revenue Management: Four More Strategies For Higher Revenue

8. Conclusion

From the B&N Reads Blog
Page 1 of

Related Subjects

Business
Business - General & Miscellaneous
Business
Business - General & Miscellaneous

Customer Reviews