The Principles of Beautiful Web Design: Designing Great Web Sites is Not Rocket Science!

by Jason Beaird, James George

Overview

The Principles of Beautiful Web Design is the ideal book for people who can build websites, but are seeking the skills and knowledge to visually enhance their sites.

This book will teach you how to:

• Understand what makes "good design," from discovery through to implementation
• Use color effectively, develop color schemes, and create a palette
• Create pleasing layouts using grids, the rule of thirds, and symmetry
• Employ textures: lines, points, shapes, volumes, and depth
• Apply typography to make ordinary designs look great
• Choose, edit, and position effective imagery

And lots more...

This easy-to-follow guide is illustrated with beautiful, full-color examples, and will lead you through the process of creating great designs from start to finish.

The third edition of this book has been greatly revised and now features:

• Updated and expanded coverage of mobile and responsive web design (RWD)
• A new sample project
• New sections on user interface and icon design
• Common user-interface patterns and resources

Product Details

ISBN-13:	9780992279448
Publisher:	SitePoint Pty, Limited
Publication date:	06/27/2014
Edition description:	3rd ed.
Pages:	212
Product dimensions:	7.90(w) x 10.00(h) x 0.30(d)

About the Author

Jason Beaird dual-majored in graphic design and digital media at the Universityof California Florida. When he's not working on websites, he enjoys disassembling electronics and using them in his artwork. Jason writes about his adventures in design and technology on his personal site, jasongraphix.com.

James George is a professional web designer from the United States, who is passionate about the field of design. He loves connecting with other designers and developers. James enjoys working closely with clients and businesses to create powerful, beautiful web design solutions.

Table of Contents

Preface xiii

Who Should Read This Book xiv

What's in This Book xiv

Conventions Used in This Book xv

Code Samples xv

Tips, Notes, and Warnings xvi

Supplementary Materials xvi

Want to Take Your Learning Further? xvi

Chapter 1 Layout and Composition 1

The Design Process 2

Discovery 2

Exploration 4

Implementation 4

Defining Good Design 5

Web Page Anatomy 8

Grid Theory 10

The Rule of Thirds 11

960 Grid System 13

Balance 16

Symmetrical Balance 16

Asymmetrical Balance 18

Unity 21

Proximity 22

Repetition 23

Emphasis 24

Placement 24

Continuance 25

Isolation 26

Contrast 26

Proportion 27

Bread-and-butter Layouts 29

Left-column Navigation 30

Right-column Navigation 30

Three-column Navigation 31

Finding Inspiration 32

Using a Morgue File 32

Trends: Popular Favorites 34

Fresh Trends 36

Resizing: Fixe, Fluid, or Responsive Layouts 40

Fixed Width Layouts 40

Fluid Layouts 40

Responsive Design 41

Screen Resolution 43

Frameworks 45

Application: Knoxville Reflexology Group 47

Getting Started 48

Chapter 2 Color 53

The Psychology of Color 53

Color Associations 54

Color Temperature 60

Chromatic Value 61

Saturation 61

Color Theory 101 62

Red, Yellow, and Blue, or CMYK 63

The Scheme of Things 65

A Monochromatic Color Scheme 66

An Analogous Color Scheme 69

A Complementary Color Scheme 72

Split-complementary, Triadic, and Tetradic 77

Other Variants 79

Creating a Palette 80

Hexadecimal Notation 80

Color Tools and Resources 81

Color Scheme Designer 3 82

Adobe Kuler 82

Colour Lovers 83

Pictaculous 84

Colour Contrast Check 85

Application: Choosing a Color Scheme 86

Chapter 3 Texture 89

Point 90

Line 91

Shape 92

Rounded Corners 95

Rotation 97

Shapes and Layout 98

Volume and Depth 100

Perspective 100

Proportion 101

Light and Shadow 102

Pattern 104

Building Texture 109

Aged, Weathered, Worn, and Nostalgic Style 109

Clean and Grainy 112

Handcrafted Scrapbook 114

Whimsical Cartoon Style 116

Minimal Texture 117

Starting Your Own Textural Trends 119

Application: Logo and Content 120

Chapter 4 Typography 123

Taking Type to the Web 125

Web Fonts with @font-face 127

Self-hosted Web Fonts 127

Web Font Services 128

Text Image Replacement 129

Anatomy of a Letterform 132

Text Spacing 134

Horizontal Spacing 134

Vertical Spacing 136

Text Alignment 137

Typeface Distinctions 138

Serif Fonts 139

Sans-serif Fonts 142

Handwritten Fonts 144

Fixed-width Fonts 145

Novelty Fonts 148

Dingbat Fonts 149

Finding Fonts 151

Free Font Galleries 151

Commercial Font Galleries 151

Individual Artists and Foundries 151

Choosing the Right Fonts 152

Setting Font Size and Line Height 154

Using Punctuation and Special Characters 155

Application: The Fine Print 156

Chapter 5 Imagery 159

What to Look For 160

Legitimate Image Sources 163

Take It or Make It 163

Stock Photography 164

Getting Professional Help 170

How Not to Impress 172

Google Ganking 172

Hotlinking 173

Clipart 174

Creative Cropping 175

Photoshop Adjustments 179

File Formats and Resolutions 184

Creative Image Treatments 186

Using Images to Enhance Images 186

Using Pure CSS to Enhance Images 188

Application: The Finishing Touches 191

Onward and Upward 194