The Real Business of Blockchain: How Leaders Can Create Value in a New Digital Age

The Real Business of Blockchain: How Leaders Can Create Value in a New Digital Age

by David Furlonger, Christophe Uzureau


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Blockchain is transforming business. What's your strategy?

Leaders of forward-thinking organizations are exploring how blockchain can transform the way they create and seek value. Whether it's used to streamline multiparty processes, create and trade new assets, or leverage artificial intelligence and the internet of things, blockchain enables entirely new business opportunities.

This is just the start. As blockchain becomes more widely adopted, it has the potential to radically change the way companies and societies operate, as transformative a paradigm shift as the launch of the internet.

The Real Business of Blockchain is one of the first books on this transformative technology written for business leaders. Authors David Furlonger and Christophe Uzureau--both of Gartner, the world-renowned research and advisory company--will help you:

  • Assess how blockchain will impact your business
  • Explore the value proposition that blockchain offers
  • Make smart near- and midterm investments
  • Position your organization in a new competitive landscape

Timely, visionary, and accessible, The Real Business of Blockchain cuts through the hype and helps you unlock the vast capabilities of this powerful and potentially world-changing technology.

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Product Details

ISBN-13: 9781633698048
Publisher: Harvard Business Review Press
Publication date: 10/15/2019
Pages: 272
Sales rank: 506,246
Product dimensions: 6.30(w) x 9.40(h) x 1.00(d)

About the Author

David Furlonger is a Vice President and Gartner Research Fellow based in North America. His research focus is as a futurist, analyzing how long-term business and technology trends strategically impact societies, industries, governments, and organizations. In 2007 he initiated Gartner's research theme titled "The Future of Money," and later launched Gartner's blockchain research and Center of Excellence.

Christophe Uzureau is a Vice President at Gartner, based in Asia Pacific. His research focuses on how blockchain and tokenization enable new assets, products, and services to generate business and consumer value. His analysis explores the evolution of digital business, taking into account emerging technology and innovations as well as their impact on customer behavior.

You can find the authors at:
David Furlonger:,
Christophe Uzureau:

Table of Contents

Preface ix

1 The Real Business of Blockchain 1

Part 1 Blockchain-Inspired Solutions

2 Seeking Value 25

3 Consorting with the Enemy 47

Part 2 Blockchain-Complete Solutions

4 Game On for Tokenization 75

5 Embracing Consensus through Decentralization 99

6 Market Access and Participation 123

Part 3 Enhanced Bolckchain Solutions

7 Unleashing the Power of Smart Things 145

8 The Blockchain Organization 169

9 The Blockchain Society 191

Conclusion: Pursuing Your Blockchain 215

Notes 219

Index 241

Acknowledgments 255

About the Authors 259

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