The Role Student Aid Plays in Enrollment Management: New Directions for Student Services, Number 89 / Edition 1

by Michael D. Coomes

Overview

Student financial aid has always been burdened by a complexinterplay of institutional needs and public policy goals. But inthe past decade, that interplay has been complicated by risingcollege costs, increased consumerism, and the use of financial aidto meet both student needs and campus enrollment goals. This volumehelps to explain the often conflicting relationship between studentaid and enrollment management-and helps administrators sort out thefactors most critical to effective student aid and enrollmentpolicies. The chapters examine the political and cultural contextthat influences decisions about student aid and enrollmentmanagement, the special enrollment management challenges facingindependent colleges, and some alternative methods for financing acollege education. The authors also provide an extensive review ofthe research on the impact of student aid on recruitment andretention, offer recommendations for ethical enrollment planning,and furnish a valuable list of resources for enrollment planners,researchers, and policymakers.

This is the 89th issue of the quarterly journal NewDirections for Student Services.

Product Details

ISBN-13:	9780787953782
Publisher:	Wiley
Publication date:	04/19/2000
Series:	J-B SS Single Issue Student Services Series , #28
Pages:	110
Product dimensions:	5.73(w) x 8.86(h) x 0.28(d)

About the Author

MICHAEL D. COOMES is associate professor of higher education and student affairs and chair of the college student personnel program at Bowling Green State University.

Table of Contents

1.The Historical Roots of Enrollment Management (Michael D.Coomes).

2. Federal and State Aid in the 1990s: A Policy Context forEnrollment Management (Shirley A. Ort).

3. Enrollment Management, Institutional Resources, and thePrivate College (Joseph A. Russo, Michael D. Coomes).

4. Alternative Financing Methods for College (RobertDeBard).

5. The Impact of Student Aid in Recruitment and Retention: Whatthe Research Indicates (Edward P. St. John).

6. The Role of Financial Aid in Enrollment Management (DonHossler).

7. Recommended Reading (Marie T. Saddlemire).