The Rules of Contagion: Why Things Spread--And Why They Stop

The Rules of Contagion: Why Things Spread--And Why They Stop

by Adam Kucharski
The Rules of Contagion: Why Things Spread--And Why They Stop

The Rules of Contagion: Why Things Spread--And Why They Stop

by Adam Kucharski

Hardcover

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Overview

One of the Best Books of 2020 — Financial Times
One of the "Most 2020 Books of 2020" — Washington Post
One of the Best Science Books of 2020 — The Times of London
One of the Best Science Books of 2020 — The Guardian

 
From ideas and infections to financial crises and fake news, an "utterly timely" look at why the science of outbreaks is the science of modern life
These days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is.
 
Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? Why are disinformation campaigns so effective? And what makes the emergence of new illnesses — such as MERS, SARS, or the coronavirus disease COVID-19 — so challenging? By uncovering the crucial factors driving outbreaks, we can see how things really spread — and what we can do about it.
 
Whether you are an author seeking an audience, a defender of truth, or simply someone interested in human social behavior, The Rules of Contagion is an essential guide to modern life.

Product Details

ISBN-13: 9781541674318
Publisher: Basic Books
Publication date: 07/07/2020
Pages: 352
Sales rank: 1,134,375
Product dimensions: 6.40(w) x 9.30(h) x 1.30(d)

About the Author

Adam Kucharski is an associate professor and a Sir Henry Dale fellow at the London School of Hygiene and Tropical Medicine, where he works on analysis of infectious disease outbreaks. The author of The Perfect Bet, he lives in London.

Table of Contents

Introduction 1

1 A theory of happenings 11

2 Panics and pandemics 43

3 The measure of friendship 87

4 Something in the air 121

5 Going viral 165

6 How to own the internet 218

7 Tracking outbreaks 235

8 A spot of trouble 261

Notes 273

Further reading 327

Acknowledgements 332

Index 334

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