Dynamic forces are conspiring to clarify the new rules of real value creationand to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms.
Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. She argues that "maximizing shareholder value" has never been the sole objective of effective businesses while observing that shareholder theory and the practices that keep it in place continue to lose power in both business and the public square. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gatesand why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors.
Samuelson's new rules offer a powerful guide to how businesses are changing todayand what is needed to succeed in tomorrow's economic and social landscape.
Related collections and offers
|Product dimensions:||6.10(w) x 9.20(h) x 0.90(d)|
About the Author
Table of Contents
Introduction The Cost of Ignoring the New Rules of Real Value Creation 1
Chapter 1 Rethinking Risk 19
Rule #1 Reputation, Trust, and Other Intangibles Drive Business Value
Chapter 2 The Question of Business Purpose 45
Rule #2 Businesses Serve Many Objectives beyond Shareholder Value
Chapter 3 Responsibility Redefined 71
Rule #3 Corporate Responsibility Is Defined Far outside the Business Gates
Chapter 4 The Voice of the Employee 87
Rule #4 Employees Give Voice to Risk and Competitive Advantage
Chapter 5 When Capital Is No Longer Scarce 103
Rule #5 Culture Is King and Talent Rules
Chapter 6 When the System Is at Risk 123
Rule #6 Co-create to Win
Chapter 7 The Road Ahead: The Design of Incentives to Unlock Real Value 147
Chapter 8 Ideas Worth Teaching 169
About the Author 201