Pub. Date:
The Six New Rules of Business: Creating Real Value in a Changing World

The Six New Rules of Business: Creating Real Value in a Changing World

by Judy Samuelson


View All Available Formats & Editions
Choose Expedited Shipping at checkout for delivery by Wednesday, September 22


The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success.

Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms.

Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. She argues that "maximizing shareholder value" has never been the sole objective of effective businesses while observing that shareholder theory and the practices that keep it in place continue to lose power in both business and the public square. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gates—and why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors.

Samuelson's new rules offer a powerful guide to how businesses are changing today—and what is needed to succeed in tomorrow's economic and social landscape.

Related collections and offers

Product Details

ISBN-13: 9781523089963
Publisher: Berrett-Koehler Publishers
Publication date: 01/12/2021
Pages: 192
Sales rank: 729,152
Product dimensions: 6.10(w) x 9.20(h) x 0.90(d)

About the Author

Judy Samuelson is vice president at the Aspen Institute and founder and executive director of the Aspen Institute Business and Society Program. She previously worked in legislative affairs in California and banking in New York's garment center and ran the Ford Foundation's office of program-related investments. Samuelson blogs for Quartz at Work and is director of the Financial Health Network.

Table of Contents

Preface ix

Introduction The Cost of Ignoring the New Rules of Real Value Creation 1

Chapter 1 Rethinking Risk 19

Rule #1 Reputation, Trust, and Other Intangibles Drive Business Value

Chapter 2 The Question of Business Purpose 45

Rule #2 Businesses Serve Many Objectives beyond Shareholder Value

Chapter 3 Responsibility Redefined 71

Rule #3 Corporate Responsibility Is Defined Far outside the Business Gates

Chapter 4 The Voice of the Employee 87

Rule #4 Employees Give Voice to Risk and Competitive Advantage

Chapter 5 When Capital Is No Longer Scarce 103

Rule #5 Culture Is King and Talent Rules

Chapter 6 When the System Is at Risk 123

Rule #6 Co-create to Win

Chapter 7 The Road Ahead: The Design of Incentives to Unlock Real Value 147

Chapter 8 Ideas Worth Teaching 169

Notes 181

Acknowledgments 185

Index 189

About the Author 201

Customer Reviews