The Social Media Imperative: School Leadership and Strategies for Success

by Kristin Magette

Overview

This practical guide can help anyone implement social media in a school system, while managing risk. Learn steps to create policy, procedures, and guidelines, as well as strategies to help open the minds of reluctant colleagues.

Product Details

ISBN-13:	9781475841978
Publisher:	Rowman & Littlefield Publishers, Inc.
Publication date:	05/01/2018
Edition description:	2nd Edition
Pages:	126
Product dimensions:	5.90(w) x 8.90(h) x 0.50(d)

About the Author

Kristin Magette, APR, is an award-winning public relations professional and advocate for service, strategic communications, and collaboration. A proud lifelong Kansan, she always makes time for her family, sharing stories, big laughs, and great food.

Table of Contents

Foreword – Rich Bagin
Preface
Acknowledgements
Introduction
CHAPTER 1
Social Media Matters to Schools
·Our “constantly connected” world o“The U.S. Digital Consumer Report,” February 10, 2014, http://www.nielsen.com/us/en/reports/2014/the-us-digital-consumer-report.html.
o“2016 Nielsen Social Media Report,” January 1, 2017 http://www.nielsen.com/us/en/insights/reports/2017/2016-nielsen-social-media-report.html
·Bring the Digital World Into the Classroom
·Communicate With Parents and Patrons
·Harness the Social Share
·Engage With Parents
·Support Your Employees
·Protect Your Reputation
CHAPTER 2
Why Are We Afraid?
·Angry People Will Make Us Look Bad
·We Need Filters to Protect Us
·Ugly Headlines

CHAPTER 3
Getting Started
·Articulate Your Vision oWhere Do You Want To Go?
oWhat Are Your Opportunities?
oWhat Are Your Challenges or Barriers?
·Grow Your Group
·Test the Waters
CHAPTER 4
Policy: Expectations and Consequences
·Writing Your Policy
·Bullying and Social Media
·Handbook Guidelines for Employees
·Getting Your Board on Board
CHAPTER 5
Procedures: Organize the Chaos
·Information Sharing Form oMake It Short, Simple, and Painless oEmbed Key Policies and Guidelines oCreate Value for the Employee
·Direct Support
·Social Media Champions
·Comments and Responses
CHAPTER 6
Professional Development: Educate and Empower
·Starting Out Right
·The Digital Tattoo
·Ongoing Support oTraining New Teachers oAnnual Reminders to All Employees oOccasional Inservice oInformal Discussion Groups oSocial Media Champions
·Student Privacy
·Monitoring Accounts
·Recognize to Encourage
·Expand the PLN
CHAPTER 7
Social Media Best Practices
·Writing Your Post
·What’s a Hashtag?
·Make Sure Your Message Gets Through oGive Your Followers What They Want oUse Photos and Video oLink to Content oMonitor Trends oFacebook Algorithms oTwitter oInstagram oYouTube
·Live Video
·Paying for Posts
·Measuring Your Work
·Leaders on Social Media
·Be Strategic About Your Use
·Facebook Basics
CHAPTER 8
Teaching and Learning
·Real-World Relevance
·Hashtags to Extend the Classroom
·Digital Citizenship
·Parents as Empowered Partners
CHAPTER 9
Communicating to Families and Other Stakeholders
·Tune into Station WII-FM
·What Works – and Wins
·Build a Platform for Communication
·Grow a Community
·Let Your Fans Post
·Community Guidelines
·Tell Your Story
·Broadcast Live
CHAPTER 10
When Social Media Isn’t Easy: Nasty Comments and Crisis Events
·Ugly Comments oMonitor the Conversation Thread oProvide a Simple, Unemotional Response oPrivately Contact the Commenter oSolve Problems, but Don’t Debate
·Nasty Posts on Other Pages
·Stand Up for Employees
·Share Bad News
·Use the Power of Social oIt’s Fast oFans Are Passionate oPeople Want to Share
·Be Prepared
CONCLUSION
ABOUT THE AUTHOR

Editorial Reviews

In The Social Media Imperative: School Leaders and Strategies for Success, Second Edition, Magette hits a homerun! The need for leaders who embrace and leverage of social media for effective communication has never been higher. In our immediate 24/7 world, leaders must be nimble, agile, and ready to lead with modern tools. From #k12PRchat to evidence of effective practices in the workplace, this book is a must read, top priority for all leaders!

Michael Lubelfeld

This book is a blueprint for education leaders to build a social media community that is grounded in meaningful and respectful dialogue. Magette examines social media through the lens of a strategic engagement process designed to encourage truth and transparency, while building public trust. It is a must-read for every education leader tasked with the responsibility of communicating with parents and taxpayers.

Julie Thannum

Social media provides the opportunity for truth to be made known. Never have we had the opportunity to promote, enhance, advocate and communicate our message for public education as we do today, through social media. Magette is a national leader in school communications and has paved the highway for social currency, asking and answering the right questions. Everything you need to know to ensure success on this journey is encapsulated in this edition.

Frank S. Henderson

Students and parents expect schools to engage with them where they are — on social media. The Eudora Schools story shows that embracing social media in schools doesn't have to be complicated or scary. And this book shows exactly how to overcome risk to deliver enormous rewards for students, teachers, and families.

Ben Smith

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