This practical guide can help anyone implement social media in a school system, while managing risk. Learn steps to create policy, procedures, and guidelines, as well as strategies to help open the minds of reluctant colleagues.
|Publisher:||Rowman & Littlefield Publishers, Inc.|
|Edition description:||2nd Edition|
|Product dimensions:||5.90(w) x 8.90(h) x 0.50(d)|
About the Author
Kristin Magette, APR, is an award-winning public relations professional and advocate for service, strategic communications, and collaboration. A proud lifelong Kansan, she always makes time for her family, sharing stories, big laughs, and great food.
Table of Contents
Foreword – Rich Bagin
Social Media Matters to Schools
·Our “constantly connected” world o“The U.S. Digital Consumer Report,” February 10, 2014, http://www.nielsen.com/us/en/reports/2014/the-us-digital-consumer-report.html.
o“2016 Nielsen Social Media Report,” January 1, 2017 http://www.nielsen.com/us/en/insights/reports/2017/2016-nielsen-social-media-report.html
·Bring the Digital World Into the Classroom
·Communicate With Parents and Patrons
·Harness the Social Share
·Engage With Parents
·Support Your Employees
·Protect Your Reputation
Why Are We Afraid?
·Angry People Will Make Us Look Bad
·We Need Filters to Protect Us
·Articulate Your Vision oWhere Do You Want To Go?
oWhat Are Your Opportunities?
oWhat Are Your Challenges or Barriers?
·Grow Your Group
·Test the Waters
Policy: Expectations and Consequences
·Writing Your Policy
·Bullying and Social Media
·Handbook Guidelines for Employees
·Getting Your Board on Board
Procedures: Organize the Chaos
·Information Sharing Form oMake It Short, Simple, and Painless oEmbed Key Policies and Guidelines oCreate Value for the Employee
·Social Media Champions
·Comments and Responses
Professional Development: Educate and Empower
·Starting Out Right
·The Digital Tattoo
·Ongoing Support oTraining New Teachers oAnnual Reminders to All Employees oOccasional Inservice oInformal Discussion Groups oSocial Media Champions
·Recognize to Encourage
·Expand the PLN
Social Media Best Practices
·Writing Your Post
·What’s a Hashtag?
·Make Sure Your Message Gets Through oGive Your Followers What They Want oUse Photos and Video oLink to Content oMonitor Trends oFacebook Algorithms oTwitter oInstagram oYouTube
·Paying for Posts
·Measuring Your Work
·Leaders on Social Media
·Be Strategic About Your Use
Teaching and Learning
·Hashtags to Extend the Classroom
·Parents as Empowered Partners
Communicating to Families and Other Stakeholders
·Tune into Station WII-FM
·What Works – and Wins
·Build a Platform for Communication
·Grow a Community
·Let Your Fans Post
·Tell Your Story
When Social Media Isn’t Easy: Nasty Comments and Crisis Events
·Ugly Comments oMonitor the Conversation Thread oProvide a Simple, Unemotional Response oPrivately Contact the Commenter oSolve Problems, but Don’t Debate
·Nasty Posts on Other Pages
·Stand Up for Employees
·Share Bad News
·Use the Power of Social oIt’s Fast oFans Are Passionate oPeople Want to Share
ABOUT THE AUTHOR