The Startup Squad (The Startup Squad Series #1)

The Startup Squad (The Startup Squad Series #1)

The Startup Squad (The Startup Squad Series #1)

The Startup Squad (The Startup Squad Series #1)


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Girls mean business in a brand-new series about friendship and entrepreneurship that Katherine Applegate, Newbery Medal-winning author of The One and Only Ivan, calls “A great read!”

All the great leaders had to start somewhere. And Teresa (“Resa” for short) is starting with the lemonade stand competition her teacher assigned to the class—but making it a success is going to be a lot harder than Resa thinks.

The prize: line-skipping tickets to Adventure Central. The competition: Val, Resa's middle school nemesis. And the biggest obstacle to success: Resa's own teammates. Harriet is the class clown, Amelia is the new girl who thinks she knows best, and Didi is Resa's steadfast friend—who doesn't know the first thing about making or selling lemonade. The four of them quickly realize that the recipe for success is tough to perfect—but listening to each other is the first step. And making new friends might be the most important one...

The back of each book in this middle-grade series features tips from the Startup Squad and an inspirational profile of a girl entrepreneur!

An Imprint Book

"An inspiring story about entrepreneurial girls. I loved this story of girls finding their way in the world of entrepreneurship." —Ann M. Martin, author of the Baby-Sitters Club series and Newbery Honor winner A Corner of the Universe

The Startup Squad encourages girls to dream big, work hard, and rely on each other to make good things happen. It teaches them how to succeed—and reminds all of us that girls mean business!”—Sheryl Sandberg, COO of Facebook and founder of LeanIn.Org and OptionB.Org

“A great read that is fast-paced, fun, and empowering. The Startup Squad comes complete with a treasure trove of tips for starting a business.” —Katherine Applegate, Newbery Medal-winning author of The One and Only Ivan

This title has common core connections.

Product Details

ISBN-13: 9781250180414
Publisher: Imprint
Publication date: 05/07/2019
Series: Startup Squad Series , #1
Pages: 176
Sales rank: 1,101,349
Product dimensions: 5.30(w) x 8.10(h) x 0.60(d)
Lexile: 650L (what's this?)
Age Range: 8 - 12 Years

About the Author

Brian Weisfeld has been building businesses his entire life. In elementary school, he bought 95 pounds of gummy bears and hired his friends to sell them. As a teen, he made and sold mixtapes (ask your parents what those are), sorted baseball cards (he got paid in cards), babysat four days a week after school, and sold nuts and dried fruit (and more gummy bears) in a neighborhood store. As an adult, Brian helped build a number of well-known billion-dollar companies including IMAX Corporation and Coupons. Brian is the Founder and Chief Squad Officer of The Startup Squad, an initiative dedicated to helping girls reach their potential and follow their dreams, whatever their passions. Brian lives in Silicon Valley and can often be found eating gummy bears with his wife while watching his two daughters sell lemonade from the end of their driveway.
Visit Brian's website to email him directly and sign up for his newsletter.
Visit and learn more about Brian on Facebook or on Twitter. You can also learn more about The Startup Squad on Facebook, Twitter, Instagram, Pinterest, and more!

Nicole C. Kear grew up in New York City, where she still lives, with her husband, three firecracker kids and a ridiculously fluffy hamster. She's written lots of essays and a memoir, Now I See You, for grownups, and The Fix-It Friends series for kids. She has a bunch of fancy, boring diplomas, and one red clown nose from circus school. Seriously.

Read an Excerpt


Resa raced up the stairs to homeroom. She hated waiting almost as much as she hated losing. So she leaped up the steps two at a time, burst through the door, and crashed into the shoulder of someone who wasn't moving at warp speed.

Both of them tumbled to the floor amid a shower of sketchpad papers. An oversize pencil case landed with a thud at Resa's feet. Resa recognized that perfectly sorted case. She borrowed pencils from it pretty much every day.

Her best friend, Didi, was on her knees, picking up her tortoiseshell eyeglasses, which had been knocked off. She pushed her long, chestnut-colored hair behind her shoulders and shot her friend a "Really, Resa?" look. Over the years, Didi had had plenty of practice using that look.

"Sorry, Didi," Resa panted, collecting the papers.

"Teresa Marie Lopez," Didi said, pretending to scold her. "Where's the fire?"

"The fire," said Resa, getting to her feet, "is in my gut."

"Did you put expired milk in your cereal again?" Didi said, concerned. "You should always check the expiration dates."

Resa laughed and extended a hand to pull Didi up. "No, I'm just fired up! For the announcement!"

Didi looked at her blankly.

"Ms. Davis is announcing the sixth-grade trip today, remember?"

"Oh, yeeeeah," said Didi. "Right."

The girls walked the few remaining steps to their lockers. Resa's was on the top row in prime locker real estate, which she was grateful for, because who wanted to crouch down clumsily every time you had to grab a notebook? Of course, Didi, whose locker was on the bottom row a few doors over, didn't seem to mind. But then again, there was a whole world, a whole galaxy, of stuff that Didi didn't seem to mind but drove Resa crazy.

An elaborate collage covered the inside of Resa's locker door. There were photos of Resa with Didi, plus photos with her mom, dad, and little brother, Ricky. At the center was a photo of Serena Williams hurtling herself toward a tennis ball, her racket frozen in the moment just before it hit. Looking at that photo always energized Resa for the day ahead. So did the postcard taped at the top of the door, which her mom had sent her at sleepaway camp last summer. It read: "A woman is like a tea bag. You can't tell how strong she is until you put her in hot water."

Resa tossed her jean jacket into the locker and grabbed her science, math, and social studies textbooks.

"Maybe the sixth-grade trip will be to the art museum in the city," Didi said hopefully. She hung her hand-knit sweater on the little locker hook. The inside of her locker door was bare, except for a small mirror. She inspected her reflection, fixing a wonky wave in her hair.

Resa groaned. "I hope not. The art museum's more boring than school. All those portraits of old guys? Ugh. You seen one, you seen 'em all." She slammed her locker closed. "Maybe it'll be to the science museum, the one with the bed of nails you can lie on. That would be amazing."

Didi shuddered. "I still have nightmares about that."

"It doesn't hurt," Resa exclaimed. "Because of physics, I think. I'm fuzzy on the details."

Resa, unable to wait a second longer for Didi to fix her already-fine hair, shut Didi's locker for her.

"Hey," objected Didi. "I wasn't done!"

"Yes, you were," said Resa, yanking on Didi's hand and pulling her down the hallway. "Your hair looks great."

Didi started to protest, but Resa had let go of her hand to run the last few steps to homeroom. She could tell from the din that the classroom was beginning to fill up. So much for getting to school early.

Every morning, she rushed to homeroom to beat Val there. Every morning, she failed. No matter how early she was, Val was always earlier. Sometimes Resa wondered if Val slept at school, just to come in first every time.

Sure enough, Val was next to Ms. Davis's desk, stapling packets like the helpful assistant she was.

From the outside, Val looked harmless. She was tiny, even shorter than Resa, who was one of the smallest kids in their homeroom. She had flaming-red hair, worn in a pixie cut so you could see every one of her freckles and her tiny, pointy fairy nose. In her T-shirt with a blue-sequined peace sign on the front, Val looked as sweet as cotton candy. But Resa knew better. She was as tough as that bed of nails Didi had nightmares about. Whatever the competition was, Val was in it to win it. And she almost always did.

Val looked up from her stapling as Resa ran in.

"Late again, huh?" she asked with a smirk.

"Homeroom hasn't even started yet," Resa shot back as she raced to the seat she'd been sitting in all year, next to Didi's.

"You know what Shakespeare said about punctuality?"

"No, but I'm sure you're gonna tell me."

"'Better three hours too soon than a minute too late,'" Val said in her most patronizing tone. Then she hit the stapler especially hard, as if to emphasize her point.

Resa started to tell Val that she was a minute too late in shutting up. Thankfully, at that moment, Ms. Davis gestured for Val to take her seat in — where else? — the front row, and she called the class to order.

Ms. Davis wasn't the most popular teacher in the sixth grade. A lot of kids thought she was too strict, but Resa liked her no-nonsense attitude. She talked fast, got to the point, and expected kids to deliver. Some teachers, with enough tears and excuses, could be persuaded to let things slide. This was not Ms. Davis. You could cry her a river about how your guinea pig died and you were too devastated to take the math quiz, but Ms. Davis would just hand you a tissue and say, "I've heard geometry helps grief."

Resa didn't always see eye to eye with her, and they'd had plenty of clashes, but Resa still liked her. Today she stood in front of the class in her usual uniform — a pair of black pants, a crisp button-down shirt, and smudge-free, black eyeglasses.

"Good morning!" said Ms. Davis. "Let's settle down, please. I want to talk to you about the sixth-grade trip and fund-raising project."

Resa, bubbling over with anticipation, tapped her toes, clad in red Converse, on the floor.

Ms. Davis shot her a "cut it out" look. Her toes froze.

"I'm excited to tell you that for the sixth-grade trip, you'll be going to ..." Ms. Davis paused, enjoying the rare moment of silence in the classroom. "Adventure Central!"

The class erupted into whoops, cheers, and laughter. Resa could hardly contain her excitement. Roller coasters were high on her list of favorite things, right below tennis and high-stakes gin rummy. She'd spent hours researching the world's best roller coasters, and it was her dream to ride every single one. Adventure Central didn't have any world-famous coasters, but it had some good ones nonetheless, and she never got to go as often as she wanted because her little brother, Ricky, was terrified of amusement parks.

"Listen up!" called Ms. Davis. "This is an expensive trip. You'll need to raise the money to pay for it. So the whole grade will be taking part in a fund-raising contest. You've been grouped into teams, and each team will run a lemonade stand. All the proceeds will go toward the trip. Now for the really fun part —"

She waited for the chattering to die down before she continued. "The team that earns the most money will win VIP tickets to Adventure Central."

"What's that mean, exactly?" Resa called out.

"As always," Ms. Davis said, "I'm happy to take questions if you raise your hand."

Resa raised her hand and repeated the question.

Ms. Davis consulted a piece of paper in front of her. "VIP tickets include free concessions, signature Adventure Central T- shirt and sun visor, and a pack of four QuickTix."

Even Ms. Davis couldn't stop a celebratory cheer from breaking out.

Resa swiveled to Didi and grabbed her arm. "Indira Singh," she said, looking her friend hard in the eyes, "I must win this contest."

Didi nodded. "Okay."

"You don't understand." Resa shook her head. "QuickTix allow you to completely skip the lines so you don't waste all day waiting."

Didi nodded. "Sounds cool." She liked the carousel at Adventure Central and, if she was feeling daring, the Ferris wheel, but the prospect of riding a bona fide roller coaster made her queasy. So QuickTix were pretty much useless to her, but she could see they were important to Resa. And when something was important to Resa, it was important to Didi. That's what it meant to be best friends.

Ms. Davis clapped to get everyone's attention. "The contest starts this weekend. I'm passing out packets with all the info you'll need, including team assignments." She handed a large stack of papers to Val to distribute. "Do not — I repeat, do not — ask me to change your team assignments. There will be no switching. There will be no trading. There will be no changes of any kind made. Are we clear?"

There were calls of "yeah," "okay," and, from Val, a chirpy "Crystal clear, Ms. Davis!"

"Good," Ms. Davis said. "One more thing: Be sure to plan your stand ahead of time. The more you plan this week, the less work you'll have this weekend. If you wait until the last minute to get organized, it may not go so smoothly. I know some of you tend to procrastinate." Ms. Davis raised her eyebrows and gave the students her "you know who you are" look before finishing: "Don't procrastinate with this one." She clapped her hands together. "Okay, that's it. Good luck!"

Didi turned to Resa. "I hope we're on the same team."

"Me too," Resa agreed. "And I hope I'm not with Harriet."

"What's wrong with Harriet?" Didi asked. "She's funny."

"Sure, she's funny," said Resa, "and also totally unreliable. I mean, she's not even here yet. She hasn't been on time for homeroom once this whole year." She gestured to Harriet's empty seat by the door.

Didi shrugged. "I like her."

"You like everyone."

"Not true!" Didi felt defensive, even though she wasn't sure what was wrong with liking everyone. "I don't like Clyde."

"Clyde is a nightmare of epic proportions," said Resa. "That doesn't count."

"And that new girl — Amelia. She weirds me out."

They both glanced at the back row, where Amelia sat in her seat, staring straight ahead. She looked like a marble statue, with her pale gray, totally unwrinkled shirt, her perfect posture, and her straight blond hair tucked neatly behind her ears.

"She's so ...," Didi said. "I don't know —"

"Snotty? Stuck-up? Totally antisocial?" Resa offered.

"I was going to say 'quiet.'"

Val finally arrived at Resa's desk. She flashed Resa a smile and said "good luck" as she handed over a packet. She didn't speak the words you'll need it out loud, but that's exactly what her smile said.

The top page of the packet listed the members of each team. Resa scanned the page for her name. There it was, at the bottom.


"You have got to be kidding me," Resa muttered to Didi, rereading the list of names in hopes that she'd made a mistake.

"We're in the same group!" said Didi, beaming.

"Uh, yeah," said Resa, and then, lowering her voice, "but we're also with Harriet. And the new girl."

"Still," said Didi, ever optimistic, "we're together. Which is the important part."

"Look at Group One," Resa grumbled. "Val, Clyde, Giovanni, and Grace? It's a dream team of overachievers."

"You're lucky you didn't end up with Clyde," said Didi. "Or Val. Remember the science fair last year? You and Val were on the same team and nearly killed each other."

An earsplitting shriek startled the two girls. Before they could identify its source, they were being pulled into a sudden, suffocating group hug.

"Hi, Harriet," said Didi. Or she tried to say that, at least. Her mouth was buried in Harriet's fake-fur sweater.

"Best! Team! Ever!" Harriet squealed, giving them one last squeeze before letting go. She jumped up to sit on Resa's desk, swinging her feet, which were clad in gold-sequined sneakers.

Harriet was a hurricane of color. She sported neon-yellow leggings topped with a pink fake-fur sweater and a denim miniskirt that she'd doodled on in permanent marker. She was easy to spot, all right.

"Guys, this is going to be amazing," Harriet said, clapping. "I have so many ideas! We need a sign, obviously! Something big! And colorful! And shiny! Something you can see from outer space!"

"So you're thinking subtle, then?" Resa said.

"No! The opposite of —" Harriet stopped herself and broke into a giggle. "Oh, you're being sarcastic. I love it! Classic! You're so funny, Resa!"

"The sign sounds like a good idea, Harriet," Didi chimed in.

"Yeah, sure," Resa said, "but we can't deal with signs yet. We need a product first."

"Yes! Totally!" Harriet agreed. "I was thinking ... cupcakes. Everyone loves cupcakes!"

Resa worked hard to suppress a sigh. "I was thinking lemonade. Since, you know, it has to be a lemonade stand."

"Sure, totally!" Harriet nodded.

"We should probably get Amelia," Resa said. "Since she needs a formal invitation."

"Resa, she probably doesn't even know anyone's name yet," Didi pointed out. "She's only been here a week."

"I'll get her!" Harriet exclaimed, sliding off Resa's desk.

As soon as she was gone, Resa dropped her head into her hands. "Two weekends with her?" she moaned. "There's no way I can take it."

"At least she's excited," Didi said.

"Oh, I know she's excited." Resa picked her head up and opened her eyes super wide, as if she were getting an electric shock. "She is! So! Peppy! And she has no idea what's going on! She didn't even know it has to be a lemonade stand? How do you miss that?"

She pointed to the front of the packet, with its large, underlined, bolded, all-capitals heading:


"True," said Didi. "But don't forget that she knows everybody in the neighborhood. She can totally rustle up customers for us. And customers are going to —"

"Got her!" announced Harriet, pulling over a very uncomfortable-looking Amelia by the hand.

"This is Resa," said Didi, smiling. "I'm Didi. And you already met Harriet, I guess."

"Yeah," said Amelia.

They waited for her to say something else, but she didn't.

"Oh-kay, then," said Resa. "So here's the deal: We have to win this thing. I'm obsessed with roller coasters, and Adventure Central has some amazing ones."

Harriet clapped in excitement. "Oh my gosh. Me too! The Parachute Plunge! The Whirling Dervish! The Turbo Torpedo! They're amazing!"

"Right," Resa agreed. "Except that usually when you go, you waste half your day waiting in lines and barely get to ride anything. So I don't just want that VIP ticket — I need it."

Didi nodded.

Amelia chimed in, "Will we also be getting VIP tickets, or just you?"

Didi saw a flicker of anger flash across Resa's face. She put out the fire by jumping in. "Great! So we should probably read the rules, first thing," she said. "They're on the second page."

Resa flipped open the packet.


1 The lemonade stand can be operated only this Saturday and Sunday, as well as next Saturday and Sunday. Hours each day are nine to five.

2 The lemonade stand must be operated within the limits of the school district.

3 Your total budget should not exceed twenty dollars. Each family in the group has agreed to donate five dollars to the stand to fund the budget.

4 Students must plan and operate the stand independently. Adult help is not permitted.

5 All proceeds go to the school trip.

6 Whichever team makes the most money wins the contest.

"Saturday's not that far away," Didi said. "We don't have a lot of time —"

As if on cue, the bell blared, signaling the end of homeroom. The daily stampede out the door was led by the kids, like Amelia and Harriet, who had Mrs. Ross for science first period. She made you recite the periodic table if you were late.

"Wanna meet up after school?" Resa called to Harriet and Amelia, who were both halfway to the door.

"Can't," said Harriet. "I'm helping my mom at the salon today."

"Violin," said Amelia.

"I guess we'll just talk in homeroom tomorrow," Resa said.

"Yes! I'm so excited!" Harriet yelled over her shoulder as she sailed out the door. Her two high pigtails shook like pom-poms.

"We should probably —" Amelia stopped herself midsentence. "Sure, whatever."

Resa watched her shuffle out the door.

"Perfect," Resa grumbled to Didi. "One of them is unbearably cheerful, and the other one's just plain unbearable."

"Well, you know what they say." Didi hooked her arm through Resa's. "When life gives you lemons, make lemonade."


Excerpted from "The Startup Squad"
by .
Copyright © 2019 The Harold Martin Company, LLC.
Excerpted by permission of Imprint.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

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