The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
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"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!"
—Jay Baer, founder of Convince & Convert and author of Hug Your Haters
"Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable."
—Brian Solis, experience architect, digital anth...






















