The Strategic Enemy: How to Build and Position a Brand Worth Fighting For

"The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for."
-Seth Godin, Author, This is Marketing

Build a brand worth fighting for using the power of positioning and focus

Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world's most well-known companies, too many brands retain an outdated focus on "being better" and using "line-ext...