The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition

by Georg Mïller, Thomas T Nagle, Evert Gruyaert

Overview

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.

Product Details

ISBN-13:	9781032540726
Publisher:	Taylor & Francis
Publication date:	11/02/2023
Edition description:	7th ed.
Pages:	362
Product dimensions:	7.00(w) x 10.00(h) x 0.75(d)