The Total Black Experience: A History of Television's Positively Black
The Total Black Experience is the first book to chronicle the history and social significance of Positively Black, one of the longest-running public affairs shows in the history of television. Spurred on by the findings of the Kerner Commission, executives at WNBC-TV greenlit the show, and turned production over to a small but dedicated team of storytellers who quickly made it their mission to carve out a space for serious and nuanced discussion of issues important to the Black community and to celebrate all aspects of Black culture. They believed that accurate representation of their experiences was a right, not a privilege. The show’s first co-hosts included the well-known Harlem-based activist Rev. Eugene Callender and Gus Heningburg, activist, successful consultant and mediator, and advocate for organized labor. Callender had founded Harlem Prep to equip young Black people for college while Heningburg played a key role in stabilizing life in Newark following the rebellion there in the late 1960s. Both were adept at using the media to reach their constituencies. Combining in-depth interviews with painstaking archival research, TheTotal Black Experience introduces readers to key members of the Positively Black production team and analyzes thematic shifts in the show’s content. The book celebrates Positively Black’s longevity and challenges readers to explore the current state of Black representation on television.
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The Total Black Experience: A History of Television's Positively Black
The Total Black Experience is the first book to chronicle the history and social significance of Positively Black, one of the longest-running public affairs shows in the history of television. Spurred on by the findings of the Kerner Commission, executives at WNBC-TV greenlit the show, and turned production over to a small but dedicated team of storytellers who quickly made it their mission to carve out a space for serious and nuanced discussion of issues important to the Black community and to celebrate all aspects of Black culture. They believed that accurate representation of their experiences was a right, not a privilege. The show’s first co-hosts included the well-known Harlem-based activist Rev. Eugene Callender and Gus Heningburg, activist, successful consultant and mediator, and advocate for organized labor. Callender had founded Harlem Prep to equip young Black people for college while Heningburg played a key role in stabilizing life in Newark following the rebellion there in the late 1960s. Both were adept at using the media to reach their constituencies. Combining in-depth interviews with painstaking archival research, TheTotal Black Experience introduces readers to key members of the Positively Black production team and analyzes thematic shifts in the show’s content. The book celebrates Positively Black’s longevity and challenges readers to explore the current state of Black representation on television.
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The Total Black Experience: A History of Television's Positively Black

The Total Black Experience: A History of Television's Positively Black

by Ron Bishop
The Total Black Experience: A History of Television's Positively Black
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The Total Black Experience: A History of Television's Positively Black

The Total Black Experience: A History of Television's Positively Black

by Ron Bishop

Overview

The Total Black Experience is the first book to chronicle the history and social significance of Positively Black, one of the longest-running public affairs shows in the history of television. Spurred on by the findings of the Kerner Commission, executives at WNBC-TV greenlit the show, and turned production over to a small but dedicated team of storytellers who quickly made it their mission to carve out a space for serious and nuanced discussion of issues important to the Black community and to celebrate all aspects of Black culture. They believed that accurate representation of their experiences was a right, not a privilege. The show’s first co-hosts included the well-known Harlem-based activist Rev. Eugene Callender and Gus Heningburg, activist, successful consultant and mediator, and advocate for organized labor. Callender had founded Harlem Prep to equip young Black people for college while Heningburg played a key role in stabilizing life in Newark following the rebellion there in the late 1960s. Both were adept at using the media to reach their constituencies. Combining in-depth interviews with painstaking archival research, TheTotal Black Experience introduces readers to key members of the Positively Black production team and analyzes thematic shifts in the show’s content. The book celebrates Positively Black’s longevity and challenges readers to explore the current state of Black representation on television.

Product Details

ISBN-13: 9781978836952
Publisher: Rutgers University Press
Publication date: 05/12/2026
Product dimensions: 6.50(w) x 1.50(h) x 9.50(d)
Age Range: 16 - 18 Years

About the Author

RONALD BISHOP is a professor in the Department of Communication at Drexel University, Philadelphia. He has published six books, including most recently The Thematic Evolution of Sports Journalism’s Mental Health Narrative. 

Table of Contents

Contents
Introduction
1 The Last Word
2 Episode One
3 Being the Church
4 At the Head of the Table
5 The Guiding Light
6 It’s OK to Be Black, to Say Black
7 Piecing it Together
8 We Are Not There Yet
9 Bringing Us Current
10 Positively Black Today
Acknowledgements
Notes
Bibliography
Index

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