The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar

The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar

by Scott Greenberg
The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar

The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar

by Scott Greenberg


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Take Your Business from Average to Extraordinary

The Wealthy Franchisee Scott Greenberg’s firsthand experience as an award-winning franchisee teaches entrepreneurs how to maximize not only profits but customer and employee relationships. You too can replicate the mental habits, science-based tactics, and financial results of high-performing franchisees. As a franchising consultant, Scott Greenberg has helped franchise owners and franchisees improve their performance in a variety of service industries. Readers will learn how to:

  • Explore their own mental responses and become more self-aware
  • Bring out the best in employees and build superstar teams
  • Dazzle customers and increase sales with emotionally satisfying experiences
  • Optimize the human elements of their operation so they can grow into a next-level enterprise and become wealthy

  • Product Details

    ISBN-13: 9781642011241
    Publisher: Entrepreneur Press
    Publication date: 11/17/2020
    Pages: 280
    Sales rank: 126,871
    Product dimensions: 6.00(w) x 8.80(h) x 0.70(d)

    About the Author

    Business and franchise speaker Scott Greenberg provides innovative business growth and leadership strategies that elevate performance for franchisees and their teams. Recognized as the “Franchise Influencer,” he understands first-hand what it takes to transform businesses from average to extraordinary.

    Table of Contents

    Foreword Chuck Runyon, Anytime Fitness Cofounder, Self Esteem Brands CEO xiii

    Introduction xvii

    Why Top Franchisees Can't Always Help Struggling Franchisees xx

    What to Expect in this Book xxiii

    Part I The Wealthy Franchisee

    Chapter 1 Meet the Wealthy Franchisee 3

    A Day in the Life of a Wealthy Franchisee 5

    The Three Elements of Being Wealthy 7

    Three Levels of Franchisees 14

    Myths about Wealthy Franchisees 17

    The Truth about Wealthy Franchisees 21

    Chapter 2 The Emotional Roller Coaster of Running a Franchise 23

    My Journey as a Franchisee 24

    The Silent Struggle of Owning a Business 37

    The Real Risks of Owning a Business 38

    Chapter 3 The Three Factors for Franchise Success 41

    Circumstances 42

    Operations 44

    Humanity 46

    How Reactions Impact Business 51

    The Franchisor Factor 54

    Part II Mastering the Wealthy Franchisee Mindset

    Chapter 4 Clarity and Calm 63

    Metacognition 65

    Clarity vs. Positivity 67

    Leading with Courage 67

    Catastrophizing 72

    Chapter 5 Controlling Your Critic 85

    Your Employees Have Mental Hecklers 89

    Your Customers also Have Mental Hecklers 91

    Where Does the Mental Heckler Come From? 92

    Silencing Your Inner Critic 94

    The Mental Heckler Cares 94

    Managing Your Mental Heckler 97

    Chapter 6 Cool Confidence 105

    Checking Your Ego 106

    Lose the Need to Win 111

    Proving Yourself vs. Improving Yourself 115

    Employer Arrogance 115

    The Power of Humility 116

    Building Your Confidence 117

    Impostor Syndrome 119

    Chapter 7 Combating Complacency 121

    How Complacency Happens 122

    Business Entropy 124

    Embracing Change 126

    Continuous Improvement 132

    Places to Improve 134

    Chapter 8 Constructive Comparison 143

    Constructive Comparison vs. Destructive Comparison 145

    Filling in the Blanks-Incorrectly 146

    Making It About You 147

    Choosing Your Reference Points 148

    Choosing the Metrics that Matter 154

    Part III Mastering the Wealthy Franchisee Skill Set

    Chapter 9 Blow Their Minds, Grow Your Business 163

    The Untapped Opportunity of Customer Service 164

    Customer Service Is Your Best Form of Marketing 166

    How Marketing Can Hurt Your Business 168

    Transactions vs. Experiences 169

    Creating Meaningful Connections 174

    Clarify What Business You're Really In 178

    Chapter 10 Assembling Your High-Performance Team 181

    The Challenge of Having Employees 182

    Team Building vs. Team Cohesion 184

    Aptitude and Attitude 186

    Learning from Franchisors 187

    Hiring Bias 190

    Using a Hiring Matrix 193

    Chapter 11 Managing Your High-Performance Team 199

    Managerial Mindset 200

    Coaching Employees for Higher Performance 202

    Motivating Employees 213

    Chapter 12 Improving the Score with Your Franchisor 219

    The Importance of Trust 222

    Tug of War with Your Franchisor 224

    Anticipating Conflict 229

    Franchise Triggers 232

    Engaging with Your Franchisor 236

    What If My Franchisor Really is That Bad? 240

    Chapter 13 Bigger Picture, Bigger Payoff 241

    What, How, and Why? 242

    Thinking Big Beyond Your Business 244

    Thinking Big Within Your Business 246

    Formalizing Your Philosophy 251

    Operationalizing Your Philosophy 252

    Being a Community Hero 253

    Chapter 14 Final Thoughts 259

    Acknowledgments 263

    About the Author 267

    Index 269

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