The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar

The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar

by Scott Greenberg


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Take Your Franchise from Average to Extraordinary There's no denying that marketing, location, and operational skill are critical factors to a franchise's success. But when you look at top franchisees across many companies and compare them with their lower-performing counterparts, you start to see other patterns emerge. It's not just where they're located. It's not just how they work. What really stands out is how they think. The Wealthy Franchisee uses cognitive behavioral therapy, brain science, interviews, and Scott Greenberg's firsthand experience as a franchisee to help you replicate the mental habits, tactics, and financial results of high-performing franchisees. You will learn how to: Explore your own mental responses and become more self-aware. Bring out the best in your employees so you can build superstar teams. Dazzle customers and increase sales with emotionally satisfying experiences. Optimize the human elements of your operation so you can grow into a next-level enterprise and become a wealthy franchisee. This book is about something bigger. It's about timeless, universal concepts that have always given top performers their edge. It's not just about building the business around you but the leader inside you. With a wealthy franchisee mindset, you'll get the most out of any tactics, no matter how quickly they come and go. You might even be the one who invents them.

Product Details

ISBN-13: 9781642011241
Publisher: Entrepreneur Press
Publication date: 11/17/2020
Pages: 200
Sales rank: 1,198,835
Product dimensions: 6.00(w) x 8.80(h) x 0.70(d)

About the Author

Business and franchise speaker Scott Greenberg provides innovative business growth and leadership strategies that elevate performance for franchisees and their teams. Recognized as the “Franchise Influencer,” he understands first-hand what it takes to transform businesses from average to extraordinary.

Table of Contents

Foreword Chuck Runyon, Anytime Fitness Cofounder, Self Esteem Brands CEO xiii

Introduction xvii

Why Top Franchisees Can't Always Help Struggling Franchisees xx

What to Expect in this Book xxiii

Part I The Wealthy Franchisee

Chapter 1 Meet the Wealthy Franchisee 3

A Day in the Life of a Wealthy Franchisee 5

The Three Elements of Being Wealthy 7

Three Levels of Franchisees 14

Myths about Wealthy Franchisees 17

The Truth about Wealthy Franchisees 21

Chapter 2 The Emotional Roller Coaster of Running a Franchise 23

My Journey as a Franchisee 24

The Silent Struggle of Owning a Business 37

The Real Risks of Owning a Business 38

Chapter 3 The Three Factors for Franchise Success 41

Circumstances 42

Operations 44

Humanity 46

How Reactions Impact Business 51

The Franchisor Factor 54

Part II Mastering the Wealthy Franchisee Mindset

Chapter 4 Clarity and Calm 63

Metacognition 65

Clarity vs. Positivity 67

Leading with Courage 67

Catastrophizing 72

Chapter 5 Controlling Your Critic 85

Your Employees Have Mental Hecklers 89

Your Customers also Have Mental Hecklers 91

Where Does the Mental Heckler Come From? 92

Silencing Your Inner Critic 94

The Mental Heckler Cares 94

Managing Your Mental Heckler 97

Chapter 6 Cool Confidence 105

Checking Your Ego 106

Lose the Need to Win 111

Proving Yourself vs. Improving Yourself 115

Employer Arrogance 115

The Power of Humility 116

Building Your Confidence 117

Impostor Syndrome 119

Chapter 7 Combating Complacency 121

How Complacency Happens 122

Business Entropy 124

Embracing Change 126

Continuous Improvement 132

Places to Improve 134

Chapter 8 Constructive Comparison 143

Constructive Comparison vs. Destructive Comparison 145

Filling in the Blanks-Incorrectly 146

Making It About You 147

Choosing Your Reference Points 148

Choosing the Metrics that Matter 154

Part III Mastering the Wealthy Franchisee Skill Set

Chapter 9 Blow Their Minds, Grow Your Business 163

The Untapped Opportunity of Customer Service 164

Customer Service Is Your Best Form of Marketing 166

How Marketing Can Hurt Your Business 168

Transactions vs. Experiences 169

Creating Meaningful Connections 174

Clarify What Business You're Really In 178

Chapter 10 Assembling Your High-Performance Team 181

The Challenge of Having Employees 182

Team Building vs. Team Cohesion 184

Aptitude and Attitude 186

Learning from Franchisors 187

Hiring Bias 190

Using a Hiring Matrix 193

Chapter 11 Managing Your High-Performance Team 199

Managerial Mindset 200

Coaching Employees for Higher Performance 202

Motivating Employees 213

Chapter 12 Improving the Score with Your Franchisor 219

The Importance of Trust 222

Tug of War with Your Franchisor 224

Anticipating Conflict 229

Franchise Triggers 232

Engaging with Your Franchisor 236

What If My Franchisor Really is That Bad? 240

Chapter 13 Bigger Picture, Bigger Payoff 241

What, How, and Why? 242

Thinking Big Beyond Your Business 244

Thinking Big Within Your Business 246

Formalizing Your Philosophy 251

Operationalizing Your Philosophy 252

Being a Community Hero 253

Chapter 14 Final Thoughts 259

Acknowledgments 263

About the Author 267

Index 269

Customer Reviews