Chapter I. | The Functions of the Bond Houses | 9 |
| The Importance of the Bond Business | |
| Ignorance of the Bond Business | |
| Prevalence of Bond Buying in New England | |
| Bankers vs. Brokers | |
| The Functions of the Bond Houses | |
| The Purchasing Function | |
| The Advisory Function | |
| The Banking Function | |
| The Bond Houses as Fiscal Agents | |
| The Selling Function | |
| The Protective Function | |
Chapter II. | The Purchasing Function | 28 |
| Bond Investment as a Science | |
| Laboratory Methods | |
| Special Counsel | |
| One Man Buying | |
| Financial Report Agencies | |
| Railroads as Scientific Financiers | |
| Buying to Satisfy Clients | |
| The Professional Standard | |
| The Effect of Interest Rates on Bond Buying | |
| Stock Bonuses | |
Chapter III. | Buying Municipals | 41 |
| The Ten Investment Elements | |
| The Principal Function of the Bond Houses | |
| Municipal Buying | |
| The Buying of "Legals" | |
| The Bond Attorney | |
| The Selling Cost and Price of Legals | |
| Carrying Charges | |
| Unintelligent Proposals for Municipals | |
| Municipal Bond Bureaus | |
| General Market Municipals | |
| Municipal Defaults | |
Chapter IV. | Buying Railroad Bonds | 56 |
| Common Characteristics of Railroad and Municipal Bonds | |
| Railroad Bond Underwriting | |
| Underwriting by Retail Houses | |
| The Profits of Underwriting | |
| A Pennsylvania Railroad Flotation | |
| Railroad Blanket Refunding Issues | |
| Equipment Bonds | |
| Railroad Bond Investment | |
| Proprietorship and Management | |
| Community of Interest | |
| Management | |
| Physical Characteristics | |
| Earning Power and Capitalization | |
Chapter V. | Buying Corporation Bonds | 74 |
| What Corporation Bonds Are | |
| Classification of Bonds | |
| Corporation Bond Investment Principles | |
| Knowing the Business of the Corporation | |
| Water Companies | |
| Gas Companies | |
| Street Railways | |
| The Income of Public Service Corporations | |
| Bond Houses as Specialists | |
| The Newness of Corporation Bonds | |
| Industrial Issues | |
| The Competition for Public Utility Bonds | |
| The Preference for Public Utilities | |
| The Profit in Corporation Bonds | |
| Costly Distribution | |
| Construction Propositions | |
| The Bond Houses as Reorganizers | |
Chapter VI. | The Advisory Function | 91 |
| Advising a Woman | |
| The Ethics of Salesmanship | |
| Financial Jackals | |
| English Selling Methods | |
| Financial Advisory Systems | |
| Bond Advertising | |
| General Publicity | |
| Advertising Investment Principles | |
| Special Circulars | |
| Investment by Correspondence | |
Chapter VII. | The Protective and Banking Functions | 104 |
| The Mercantile vs. the Protective Policy | |
| The Spirit of Trusteeship | |
| Bond Guaranty | |
| The Cost of the Guaranty | |
| The Protective Function Applied to Marketability | |
| The Cost to Clients of Artificial Marketability | |
| Bonds as Collateral | |
| The Banking Functions of the Bond Houses | |
| The Cost to Bond Houses of Artificial Marketability | |
| The Bond Houses as Banks of Deposit | |
| The Protective Function Applied to all Bond Qualities | |
| Protecting Security | |
| Assuming Losses | |
| Protection in Reorganization | |
Chapter VIII. | Selling Bonds--The Banker's Viewpoint | 119 |
| The Development of Bond Selling | |
| The Trouble with Bond Selling | |
| The Cost of Selling | |
| The Profit in Specialty Selling | |
| Failures from Competition and Miscarriage of Issues | |
| Selling Economies: Consolidation of Houses | |
| Local Representation | |
| Bank Representation | |
| The Economy of Selling Collateral Trusts | |
| Consolidation of Issues not Houses | |
| The Selling Department of an Ideal Bond House | |
| The Sales Manager | |
| Territorial Managers | |
| The Road Men | |
| College Men as Salesmen | |
| The Training of Green Men | |
Chapter IX. | Selling Bonds--The Investor's Viewpoint | 137 |
| The Strength of the Investment Demand | |
| Savings Banks as Bond Buyers | |
| The Volume of Municipal Bond Sales | |
| Annual Listings on the Exchange | |
| The Obscure Issues | |
| The Investor Should Know His Own Requirements | |
| Complex Nature of Security | |
| Complex Nature of Marketability | |
| Second Consideration: Form of the Investment | |
| Third Consideration: Proper Type of Bond | |
| Fourth Consideration: The Proper Bond | |
| Choosing a Bond House | |
| Index | 150 |