It doesn't matter how old you are or where you're from; you can start a profitable business. The Young Entrepreneur's Guide to Starting and Running a Business will show you how.
Through stories of young entrepreneurs who have started businesses, this book illustrates how to turn hobbies, skills, and interests into profit-making ventures. Mariotti describes the characteristics of the successful entrepreneur and covers the nuts and bolts of getting a business up, running and successful.
|Publisher:||The Crown Publishing Group|
|Product dimensions:||7.40(w) x 9.10(h) x 1.50(d)|
|Age Range:||Up to 17 Years|
About the Author
Steve Mariotti is the founder of the National Foundation for Teaching Entrepreneurship (NFTE), a non-profit organization that has taught over twenty-five thousand young people across the country how to start their own small businesses.
Read an Excerpt
The Difference Between an Entrepreneur and an Employee
Many people dream of owning their own business, being their own boss, and enjoying the reward of unlimited earnings. Entrepreneurship is the American dream. But most people hesitate to take the plunge. Like them, you may worry that you don't have enough money, time, or experience to start and operate your own small business.
Michelle insists that there is always time to start your own business, even if you're a single mother and a full-time college student. Michelle should know; at age nineteen, she started her own business while attending college and caring for her daughters Angela, three years old, and Erica, age eighteen months and her newborn son, Kristian. Before she started her clothing resale company, À La Mode, Michelle knew nothing about running a business and had very little money. When I met Michelle, I thought she had tremendous natural elegance and poise, but it was clear that she was living a difficult life as a single mother of three children. Today, she's a successful entrepreneur.
Like Michelle, most Americans earn money by working in business. Business is the buying and selling of products and services in order to make money. Someone who earns a living by working for someone else's business is an employee of that business.
There are many different kinds of employees. At Ford Motor Company, for instance, some employees build the vehicles, some sell them, and some manage the company. But they all have one thing in common they do not own the business, they work for others who do.
Entrepreneurs, in contrast, are both owners and employees. An entrepreneur is responsible for the success or failure of his or her business.
Sell Something for More Than It Costs You to Buy (or Make) It
Michelle loved fashionable clothes, but she lived in New Bedford, Massachusetts. The stores in New Bedford didn't always sell the latest fashions, and, when they did, they charged high prices. During an entrepreneurship class conducted by the National Foundation for Teaching Entrepreneurship, Inc. (NFTE), Michelle took a trip to Manhattan's wholesale clothing district. This visit gave Michelle her business idea. A wholesaler is a business that purchases products in bulk from the manufacturer and sells smaller quantities to retailers. Retailers buy small quantities from wholesalers and sell single items to customers. At each step along the road from the manufacturer to the customer, the price of the product increases.
Michelle was surprised that wholesale prices were much lower than the prices of clothing in stores. Michelle knew there were, in her hometown, many young women like herself who would love to buy the latest fashions at reasonable prices. During her visit to the wholesale district, Michelle learned that all she needed to do to be able to buy from a wholesaler was to apply for a sales tax identification number. Anyone can apply for a sales tax number by calling the state sales tax office and requesting an application for a sales tax number. After the application is filled out and returned, the number will be assigned.
Michelle decided to buy clothes wholesale and sell them for higher prices to her neighbors. She invited a dozen friends to her house for a clothes-buying party. If she sold them out of her home, Michelle reasoned, she could offer the latest styles at lower prices than the stores in her town were charging. Michelle had stumbled on the key to business success: Buy (or make) something for less than someone else is willing to pay to buy it from you! Before she visited the wholesale district again, she collected size information from her twelve friends and asked them whether they had any special requests. Michelle's customers are happy to pay the difference between the wholesale cost and the prices she charges. They know they are getting a great value.
Today, Michelle visits the wholesale district once a month and buys several hundred dollars' worth of clothes. There are many wholesalers in Manhattan, but Michelle has developed good relationships with a few whose products she really likes.
Michelle was afraid she would have to buy bulk quantities in order to get the wholesalers to sell to her, but she found that most of them are comfortable selling her as few as two or three items. They like dealing with Michelle because she doesn't ask for credit. She pays in full when she makes her purchases.
Michelle resells the clothes for around twice the wholesale price she paid. Sales are made from her home or on visits to customers' houses. Michelle's friends and neighbors are delighted to have a less expensive alternative to the local mall. Her customers also enjoy shopping in a more intimate setting.
As Michelle says, "Who would ever think a teenage mother with three children could ever own her own business and graduate from college?" After she finishes college, Michelle plans to open her own clothing boutique. She hopes her success will spark a revival of small businesses in her community.
In her entrepreneurship class, Michelle learned about keystoning buying a product wholesale and then selling it for double the wholesale price. For a simple business, keystoning is a good rule of thumb for covering your costs and making a nice profit. Like Michelle, many young entrepreneurs buy products such as lingerie, cologne, or watches from a wholesaler. You might buy T-shirts from a wholesaler for $3 each, for example, and sell each shirt to your customers for $6.
What People are Saying About This
"For the real goods, go straight to Mariotti's book."
"The Young Entrepreneur's Guide is the bible of self-help. It not only tells the story of many young people who have made the journey to success and self-respect, but shows step-by-step how you can do the same."
Most Helpful Customer Reviews
Having my own business (sort of), the new book, The Young Entrepreneur's Guide to Starting & Running A Business by Steve Marriott appealed to me. Although at age 40, I'm not part of the "young entrepreneur" target audience, I felt this book's principles could still apply to me and my start up business. Personally, I feel that the term "young" in the title can also refer to the fact that this book is simply written and easy to understand - like an introductory business textbook or manual. Regardless of age, I feel anyone with a new, emerging or even defunct business, can apply the principles of Marriott's book to bring new life and success to a new or existing small business. The title might make this book appear to be exclusive, but it really is applicable for any new businessman or businesswoman. This trade paperback is like a business text- with blocks of black highlighting, graphics and diagrams, to hold the attention of the reader. Rather than laborious lines of text, the material is broken up into smaller sub headings with charts, diagrams and sidebars of information. It is an easy to read book, with no business or economic background needed to understand. Spotlights on actual business owners are included through out the book. This book is organized in an orderly format, based on the chronological common sense steps to creating and running a business. A lot of business related background information is provided to start the reader on the process. The author does not assume the reader has any prior business knowledge. There are sections on creating a business, dealing with customers, money management, strategies as well as a wealth of legal and financial information and even human resources information . This book includes everything- no stone is left unturned. The reader will finish this book and feel satisfied about having the answers to all the information. This is a resource for every small business owner to keep on the shelf and return to. It isn't a book to read once, and discard as it contains valuable resources for every stage of one's business. Short of having a CPA or attorney on retainer, this is the one and only resource that the reader will need. This book empowers and motivates all at once. It arms the reader with information and encouragement - a one stop resource. There is even a reference section including a glossary and even a "math cheat sheet" with important formulas and concepts and how to calculate essential figures. The subtitle "Turn Your Ideas Into Money" may seem to trivialize this book into a spur of the moment gimmick type of endeavor or impulse purchase. This book is much more than that. this book educates and informs the reader with the concrete, practical information and steps to create a business and to run an existing business. As a blogger I received this book published by Crown Business for the purpose of writing this review.
If you or your teen are interested in starting a business, you will definitely want to read this book. It's intended for high school students, college students, and anyone else that has has no entrepreneurial experience. It goes through just about everything involved in starting and running a business, illustrating the different topics with stories of successful entrepreneurs. While most of the business books I've read cover only one type of business, this book was very comprehensive of all business types, financing options, marketing, investing, and so forth. It also has examples, a glossary, and concrete ideas. While it doesn't spend too long on any one topic, it gives a good overview. It's not the only business book you'll need to read, but it should be one of the first. It explains everything in easy to understand language and includes vocabulary definitions along the way. Source: I received a copy of this book from Blogging for Books in exchange for an honest review.