The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Paperback(Fourth Edition)

$15.26 $16.95 Save 10% Current price is $15.26, Original price is $16.95. You Save 10%.
View All Available Formats & Editions
Choose Expedited Shipping at checkout for guaranteed delivery by Thursday, November 15

Product Details

ISBN-13: 9781942952060
Publisher: BenBella Books, Inc.
Publication date: 08/16/2016
Edition description: Fourth Edition
Pages: 256
Sales rank: 404,905
Product dimensions: 6.00(w) x 9.00(h) x 0.90(d)

About the Author


Web and TV personality. Bestselling author. International Speaker. Award winning CEO of The Marketing Zen Group—a global online marketing and digital PR company. Shama Hyder is the face of today’s digital world, and represents the best her generation has to offer. She has aptly been dubbed the “master millennial of the universe” and “an online marketing shaman” by FastCompany.com, and is an oft-quoted social media expert. Hyder has been featured by Bloomberg Businessweek, Entrepreneur, Fast Company, Inc. Magazine, The Wall Street Journal, The New York Times, Dallas Morning News, The Huffington Post, and hundreds of blogs and social media outlets. She’s also an accomplished international speaker and hosts her own Web TV show, Shama.TV. The show addresses new media marketing topics, trends, people, and relevant perspectives. She also serves as a technology and new media correspondent for the media.

Hyder formed The Marketing Zen Group in 2009. Since then, the company has grown to include a team of 30 and clients that range from publicly held, Fortune 500 companies to privately held small businesses and non-profit organizations. The company serves clients worldwide, including companies in Europe, Asia, and Central and South Americas. Since its start in 2009, average company growth is 400 percent. She holds a master’s degree in organizational communication from the University of Texas at Austin and prides herself in being a constant learner. In 2009, Bloomberg Businessweek honored Hyder as one of the Top 25 Under 25 entrepreneurs in North America. In 2010, Hyder won the prestigious Technology Titan Emerging Company CEO award. In 2011, Entrepreneur magazine featured her as one of four Super Sonic Youth, dubbing her a “zen master of marketing.”

When not working directly with her clients or shooting her shows, Hyder travels the world speaking on business, entrepreneurship, and technology. She is passionate about empowering youth and works closely with the Young Entrepreneur Council in fostering youth entrepreneurship around the world. In 2011, she was the only woman delegate invited by the U.S. State Department to mentor tech entrepreneurs in Cairo as part of President Obama’s initiative in the region.

Table of Contents

Introduction

1: Online Marketing Basics
2: Websites and Blogging
3: SEO
3: Social Media Marketing: What You Need to Know Before You Start
4: Facebook
5: Twitter
6: LinkedIn
7: Google Plus
8: Social Media Advertising
9: Digital PR
10: Web Video and Beyond
11: Content Marketing
12: Creating a Social Media Policy for Your Organization
13: A Final Word on Social Media: Tools for Attracting Even More Business

Burning Questions and Answers: Taking Questions and Dishing Out Answers and Advice Social Media Marketing Case Studies: Highlighting Real World, Best Practices Discussion Questions

What People are Saying About This

From the Publisher

"Highly recommended for anybody with anything to market online including him- or herself." —-Library Journal Starred Review

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue 3.5 out of 5 based on 0 ratings. 3 reviews.
Ashraf_Chaudhry More than 1 year ago
When it comes to the world of Social Media, I am prone to consider myself up to neck with the discipline (pardon me if I sound a bit inflated). However, Shama Kabani's book The Zen of Social Media Marketing proved me wrong. There were many tools that were totally new for me. I am thankful to young Shama for giving us a treasure trove on Social Media. I read the book in one sitting during road travel from Lahore-a provincial capital of Punjab to Islamabad---capital city of Pakistan. The book is simply 'unputdownable'. Every paragraph is full of tools and techniques to fully leverage the potential of tsunami of Social Media that is upon us and there is no running away from the grip of its rapacious waves. The Zen of Social Media Marketing deals in detail about Social Media Channels like Facebook, Twitter, LinkedIn and video sharing sites and the world of blogging. On each top, Shama unfolds the best practices, valuable protocols and etiquettes and set of dos and don'ts. The book is a holy grail for beginners, intermediates and experts as wells. Whether you are entrepreneur or Social Media geek or a CEO managing your personal brand or a maverick marketer, Shama's The Zen of Social Media Marketing is a must. The world of Social Media is evolving at dizzying speed. Today's 'in' thing is tomorrow's blasé, I was just fearing that Shama's book will look like a product of stone age within, may be, six months. But she is intelligent to set up a system of topping up with latest trends and tools with her site. Thanks Shama for taking care of this aspect. You may read more about The Zen of Social Media Marketing at its blog. Recently, I spoke at Conference of Secretary Generals of Chambers & Commerce of Pakistan on "Policy Advocacy through Social Media", Shama's book helped me a lot to make my address effective. Thank you Shama for giving us such a wonderful gift. Look forward to its sequel very soon. Review by Ashraf Chaudhry: Sales & Marketing Trainer/author/Social Media Strategist from Pakistan (ashraf (at) ashrafchaudhry.com
Anonymous More than 1 year ago
Anonymous More than 1 year ago