Zombie Business Cure: How to Refocus your Company's Identity for More Authentic Communication

Zombie Business Cure: How to Refocus your Company's Identity for More Authentic Communication

Paperback(First Edition)

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Product Details

ISBN-13: 9781632650801
Publisher: Red Wheel/Weiser
Publication date: 02/20/2017
Edition description: First Edition
Pages: 224
Product dimensions: 5.90(w) x 8.90(h) x 0.70(d)

About the Author


Julie C. Lellis is an associate professor and associate department chair in the School of Communications at Elon University where she teaches in areas such as strategic writing and health communication. She has authored numerous articles and book chapters on identity and related topics, including advocacy and strategic communications. She is a contributing writer for PR News. As a consultant, Lellis works with clients on identity development and communication strategy. Learn more at JulieLellis.com. 
Melissa Eggleston is a content strategist and user experience (UX) specialist with clients throughout the United States. For businesses, nonprofits, and universities, she works as a consultant to eliminate zombie-like behavior one website at a time. Since 1997, she has created digital content for Bloomberg News, the Content Marketing Institute, Duke University, and many other organizations. Learn more at MelissaEgg.com.

Table of Contents

Introduction: Don't Be a Zombie 11

Chapter 1 Understanding Identity 21

Chapter 2 Zombies Are Reckless: Be MINDFUL 47

Chapter 3 Zombies Are Haphazard: Be STABLE 73

Chapter 4 Zombies Are Stiff: Be FLEXIBLE 99

Chapter 5 Zombies Are Indistinguishable: Be ORIGINAL 123

Chapter 6 Zombies Are Self-Absorbed: Be GIVING 151

Chapter 7 Fully Embodied 177

Notes 197

Index 217

About the Authors 223

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